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Market Research

FMCG

Kadence has engaged with consumers across a wide range of products and FMCG categories; from segmenting cosmetics purchasing behaviours of women across Asia, ad testing a new campaign for contact lens solution in Europe, or conducting a marketing mix evaluation for soap using ethnographic observation in Malaysia. Kadence can give you access to inspiring insights that will deliver business success.

Examples of respondent types include:

  • Affluent consumers
  • Mass market consumers
  • Mothers and children
  • Main grocery buyers
  • Decision makers / consumers within convenience stores / supermarkets / hypermarkets
  • General retailers
  • Sales reps

Please click the buttons below to view example case studies: