Sectors & Clients
Kadence International operates in a number of diverse vertical markets allowing the ability to cross-fertilise knowledge and experience from varied markets. This ensures a fresh, open, and inquisitive approach to research design and analysis - a place where best practice is shared and developed.
B2C
Understanding consumer behaviour, beliefs and attitudes, giving clients a market-led perspective on the most effective products, services and communications, is a mainstay of Kadence’s business.
B2B
B2B research is embedded deep within Kadence’s heritage. Originally founded as a B2B agency Kadence is experienced in meeting the challenges of out-of-the-box briefs, interviewing hard to reach respondents and working in diverse market places. This experience has forged the systems and processes that support everything we do today.
B2B Channel
‘Business to Business Channel’ is a key research area for Kadence, conducting research programmes to help you better understand and influence your channel, whether the influencer of your route to market is a retailer, doctor, optician, financial advisor or a tradesperson. Kadence’s research helps you generate better recommendation rates and market ‘push’.
