Consumer Durables

From testing new mobile phone apps amongst friendship clusters in India and the UK, or conducting accompanied shops for printers in Malaysia, to testing new cooktop concepts in Asia, Kadence has a range of experience across consumer durables from small personal electronics to large household goods.  We utilise a variety of techniques from group discussions, accompanied shops, visual equity measurement and blogging to quantitative concept testing to give you insights into this market.

Examples of respondent types include:

• Affluent consumers
• Mass market consumers
• Teenagers
• Electrical retailers
• General retailers
• Mobile phone stores
• Sales reps
• Wholesalers

Please click the buttons below to view example case studies:

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