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OUR STORY


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OUR STORY


25 YEARS AGO WE STARTED KADENCE WITH A MISSION

The aim was to provide our clients with inspiring insight, actionable recommendations and demonstrable ROI.

Since then we have become one of the world’s leading marketing insight agencies, employing over 300 people across the world. We operate our own in-house fieldwork teams and offer a mix of proprietary products as well as custom solutions.


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OUR WORK


OUR WORK


Our work spans multiple sectors, geographies and marketing lifecycles

25 years in the business of market research has netted us much experience across different sectors, countries and product cycles. This allows us to tailor bespoke methodologies and techniques for your projects, ensuring that you get the answers you need.


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OUR CLIENTS


OUR CLIENTS


Life at Kadence is never dull. A diverse and wide-ranging client list keeps us on our toes.  We work across many sectors, geographies and right across the marketing lifecycle so we’re as adept at developing a new coffee machine for Western Europe as we are at assessing the impact of a new mobile phone in Asia.


The breadth and depth of our experience makes for some interesting and entertaining stories.  We could probably write a book about some of the improbable things that we’ve done in the name of research.  But more importantly, it means that we bring a multi-dimensional perspective to our work where ideas and experience are cross-fertilised from many markets.


  • Working with Kadence goes beyond the traditional scope of market research. They are trained to be more like brand and business consultants and are equally invested as the client in understanding the business questions, drawing insights from the consumers and developing solutions. Quality work from quality people!
    — Regional Director – Strategy & Insights - Fast Food
  • Kadence has been working with APRIL closely on our annual brand equity study. Kadence’s creativity and ability to provide meaningful insights has been of tremendous help to us in our brand building journey. They are dedicated to their work and puts in concerted effort to deliver. We appreciate their commitment to provide us regular reports while fieldworks are in progress!
    — Marketing Manager - FMCG
  • Kadence is an agency that goes beyond the provision of market research services. They have consistently shown their ability to partner with their clients in understanding the business issues at hand'. I would like to commend them for their responsiveness, independence and flexibility in adapting to the working culture of their client's organization.
    — Regional CMI - Consumer Electronics
  • We have worked with the Kadence team in Singapore on a number of global projects over the last year. The team has delivered very clear and compelling insight. A number of internal stakeholders found the debrief and presentation the most compelling they had experienced in their careers. Of course none of this would have been possible without the excellent account and project management that made the projects a breeze.
    — Research Manager – B2B
  • Thank you for painstakingly preparing the report and consolidating the learning. The team really appreciate the effort and it brought more clarity on the opportunities for our business
    — Regional CMI, FMCG
  • I have myself participated in a workshop run by Phil at the end of a long and complex research program. The workshop helped everyone to own the results and to elaborate a timed action plan to translate each key learning into something tangible and shared by everyone in the project team.
    — Consumer Driven Packaging Manager, Food Processing
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OUR CASE STUDIES


OUR CASE STUDIES


Our work ranges across multiple countries and industry verticals, often taking on the form of videos, interviews, motion graphics and/or animation. Take a look at some case studies of the projects we've done and how we use media to bring insights to life.