New research from the American Marketing Association and Kadence International
THE FUTURE OF MARKETING REPORT 2019: TECHLASH IS HERE
What does the next decade hold for marketing in the US and China? What are marketers’ priorities? Do they face increasing resistance from consumers and their views of new marketing innovations? And is the trade war influencing consumer attitudes?
We’re proud to have partnered with the American Marketing Association (AMA), together with Greenbook, YouGov and Charney Research to explore these topics as part of the AMA’s Future of Marketing report.
What’s unique about this study is that it explores not just the consumer trends, but the perspectives of leading marketers based on interviews with 500 marketing professionals, 500 consumers and thought leaders across the world’s two biggest economies: China and the US.
Download the full report below to understand the key trends to watch.