Free report

Brands Exposed – what consumers want to see from your marketing as they emerge from lockdown.

New research from Kadence International

Download now

How should you position your advertising as consumers emerge from lockdown with new expectations of brands and a different lens on marketing?

In this report, we’ll share the key learnings from our proprietary study, Brands Exposed, with over 4,000 consumers across the UK, US and 8 Asian markets.

We’ll reveal
  • The messaging consumers want to see from brands in this period as well as what they reject
  • The ads that are really resonating with consumers based on our Emotional Connection Matrix and what we can learn from them
  • The pitfalls to avoid
  • The cultural differences that brands need to consider to succeed in different markets
  • How evolving anxieties about COVID-19 are influencing consumers’ reactions to ads, and what this can tell us about projecting future ad success

Trusted by

Free Report

Uncover the latest trends in online shopping

Digitization has reset the online shopping game board. Today, the most successful retailers have adopted technology at warp speeds. With breakthrough technology complementing every step of the retail process, where are we headed?

Download the report
Free Report

Unlock the latest beverage industry trends and insights

Our comprehensive trend report on the global beverage industry takes a deep dive into what consumers want and how leading brands are responding to major shifts in consumption habits worldwide.

Download the report
Free Report

What is powering the next-gen of fitness and med-tech?

Tech is becoming part of our everyday lives including wellness and medicine. Our in-depth report examines the top technology trends in the health, fitness, and medical industries.

Download the report
Free Report

How the face of the beauty industry is being reshaped worldwide

The beauty and personal care market is growing at a rapid pace globally. Learn what is fueling this growth and the secrets of leading brands worldwide in this comprehensive report.

Download the report
Free Report

Discover the habits and preferences of Gen Z worldwide.

Gen Z is the largest global consumer group. Learn about their habits and preferences, from digital fluency to eco-consciousness, in this comprehensive guide with case studies from around the world.

Download the report
Free Report

Trends Reshaping the Asian Consumer every Brand should know.

Asian consumers are expected to make up half of the world’s consumption in the next decade. Not only are Asia’s consumer markets growing rapidly – they are diversifying. Download our report to learn key trends.

Download the report