NOBODY WANTS A HAMMER

HOW TO RUN WORKSHOPS THAT TURN INSIGHTS INTO ACTION

At Kadence, we believe that workshops should help to harness the insights to get the maximum value from the research.
In fact, we believe in this so much that we have written a book detailing how we do this.


Nobody wants a hammer; they want the nail in the wall. In the same way, nobody wants market research they want clear outcomes and actionable steps hanging on the wall for all to see.

All too often research debriefs spark exciting and interesting ideas only to fizzle out from lack of agreement on where to next. This is where workshops create the spark - bringing together stakeholders and insights to help maximise the value from the investment in research - translating insights into action.

But, workshops run without structure, planning and organisation can go horribly wrong, leading to wasted time, confusion, frustration and a lack of direction in project outcomes. This book is specifically designed to be an easy reference guide to avoid the pitfalls and instead to maximise the impact of the research by generating an action and implementation plan from the insights.

This book will help you to:

  • Understand the fundamentals of a workshop
  • Confidently organise, plan and facilitate a workshop
  • Structure a workshop for maximum impact
  • Select the right workshop tools for each stage of your session
  • Generate clear actions steps from your insights