Let's give commuters outlook a refresh
Let's give commuters outlook a refresh
I always get asked the same old question, “What do you miss most about living in Hong Kong?”. Needless to say, besides the extensive range of cheap local food, transportation and commuting made it to the very top of my list.
If effective storytelling is proven to persuade people to act, why then does storytelling struggle to permeate the world of consultancy?
Consumers wouldn’t trust fast food chains to provide clean meat.
New research from Kadence International has found that, 18% of Americans over the age of 21 have used cannabis in the last year. However, as cannabis becomes increasingly legal and destigmatized, more adults in the U.S. are willing to try it. Though 81% of American adults are not current cannabis users, 71% reported that they would be highly likely to try it in the next 12 months. In other words, only a mere 7% of adults living in the United States say they are unlikely to use cannabis in the next year.
Marijuana use has long been thought of as a recreational substance for a small portion of the population, which may be one of the reasons people have been holding back. This study identified a significant connection between wide-spread cannabis legalization and general attitudes about the substance. 41% of non-cannabis users stated that they’ve avoided marijuana because it’s illegal, but 70% of those stated that they would be likely to try cannabis if it were legalized where they live. As marijuana becomes less stigmatized due to the removal of legal barriers over the next few years, the large number of interested non-users are very likely to enter the fast-growing market space.
For those adults currently using cannabis, many are sticking to traditional methods. 2-in-3 cannabis users prefer to smoke marijuana compared to only 12% who prefer consuming edibles. They tend to prefer to smoke because they feel it is more convenient, but that may be an accessibility issue. Regardless of their method of consumption, over a third of adult cannabis users surveyed consume cannabis to help them relax and unwind after a long day.
Given the overwhelming level of interest, it is easy to believe industry reports that say that the North American market will grow from $9.2 billion in 2017 to $47.3 billion a decade later.
New Joiners in the UK Office!
In the last few years there has been a drive to define a brand’s purpose, the broader and generally grander reason for being for the brand: it isn’t there just for stockholder value, apparently, but to generate a real, positive impact in the world.
In 2016 we lost one of the greatest collaborators of all time. Arguably the key to David Bowie’s longevity was his ability to reinvent, not only through his own indisputable creative prowess…
Creeping digitisation of our world means life can be recorded and quantified in ways that would have been scarcely imaginable a decade ago.
Kadence International recently carried out a self-funded primary Luxury Study. We interviewed 5,775 consumers across 13 markets and 98 brands to explore what drives perceptions of luxury in different countries.
Our Boston office is pleased to welcome new Managing Director, Miriam Konz.
Kadence International has recently partnered exclusively with Confirmit for our survey programming and data processing needs. Here, Boston’s own Constantin Rusu talks about the journey of adapting to the new platform and how it enhances our team’s creativity.
Our UK Head of Insight Darren Lewis wants to start an industry wide conversation
Kadence UK welcomes 2 new joiners!
Kadence Singapore sponsored an event (Research & Insights 2018) and had an opportunity to speak during the conference.
In the Strategy Day earlier in the year, everyone from the Kadence Singapore team met to discuss about the direction and strategies for the office in 2018.
Kadence Singapore is pleased to announce that 5 new members joined the team in the first quarter of 2018.
What makes a brand ‘luxury’ and why do brands that consumers perceive as luxurious change over the years?
What we define as ‘luxury’ can differ so much from person to person, let alone across markets and cultures.
2018 is going to see big changes to how Europe (and the world as a whole) will have to deal with peoples Personal Information with the replacement of multiple Data Protection Acts with a single encompassing General Data Protection Regulation that comes into effect on 25th May 2018.