Finding the Positives in Brexit

Finding the Positives in Brexit

So, Brexit. We voted; our Prime Minister chivalrously bequeathed his successor a legacy as daunting as any in generations; we’ve seen an opposition party in ineffectual disarray; we’ve witnessed constitutional and legal challenges; we’ve even made some limited progress to understanding what Brexit might actually entail!

Zero-hours contracts: Defending the indefensible?

Zero-hours contracts: Defending the indefensible?

Over the past 5 years zero-hours contracts have become a major talking point in the UK, with a raft of negative coverage in the media as the number of people employed on them balloons; just last week it was reported that the number of zero contracts in the UK had reached a new record high of 910,000 workers.

To Do or Not to Do, That is the…Way To Avoid Procrastination

To Do or Not to Do, That is the…Way To Avoid Procrastination

We all lead busy lives. It goes hand in hand that the more responsibility you have in the workplace, the more items seem to find their way onto your plate. There are countless articles, studies and journals out there that highlight the most effective ways to stay productive when times get busy.

Think On Paper – Monotasking the Creative Process

Think On Paper – Monotasking the Creative Process

Edward de Bono said it best in his now world famous book, the six thinking hats, ‘the main difficulty in thinking is confusion. We try to do too much at once.’ Humans can’t multitask. That’s not a new insight, all the way back to Adam Smith’s Division of Labor, and before, people have decried our inability to do lots of things at the same time.

Crap Communication Creates Client Calamity

Crap Communication Creates Client Calamity

In many ways, this blog is a rant. It is an avenue to vent frustration as all other avenues have been exhausted. That said, on the bright side – it has provided a reinforcement to the notion that clear communication is vital when dealing with people.

Take A Load Off - 3 tips to avoid losing your audience

Take A Load Off - 3 tips to avoid losing your audience

It’s hard to keep paying attention during a presentation. According to molecular biologist, John Medina, a person’s maximum concentration is ten minutes. And that is, according to Medina, a presentation of ‘medium interest, not too boring and not too exciting.’

Client Expectations – The Most Important Question of All

Client Expectations – The Most Important Question of All

What are you expecting from this blog? If you are looking for a short read, to pass a few moments and to understand a point of view about a topic that could be related to your work – hopefully those expectations will be met.

How psychologists can help us craft better presentations

How psychologists can help us craft better presentations

In a fascinating book, Origins of the human mind, Canadian psychology Melvin Donald suggests that humans are three distinct evolutionary stages above apes in terms of our cognition. These steps are all related to an ability to better communicate with others.

Market Research – Love What You Do

Market Research – Love What You Do

Over the Christmas and New Year break, I was reading Anthony Gell’s bestseller ‘The Book of Leadership’ (if you have not read it, I suggest you do – it is a cracker!). The very first chapter starts off with ‘Leadership starts with a love of what you do’.

Sharing Gets Personal

Sharing Gets Personal

Sharing – one of life’s greatest, yet simplest pleasures has never been easier. But it’s also never been less personal.

Communicate or Die

Communicate or Die

Those reading this article will have (at least) one thing in common – we all work in the marketing industry, different disciplines maybe, but all unified by the professional imperative to be effective communicators.
 

Exploring qualitative research in China

Exploring qualitative research in China

When I was 12 my Dad announced I was to leave my home in Taiwan to attend boarding school in England. The resulting 10 years were to shape me in a way neither he, nor I could ever have imagined. 

A different point of view can never be dumb

A different point of view can never be dumb

We all have those friends that post controversial things on Facebook. We have all entered into debates at restaurants with people who clearly don’t know what they are talking about.

Why – the most important polling question never asked

Why – the most important polling question never asked

So, we find ourselves here again. The polls said one thing, the election the other. First it was the UK election; then Brexit; and now the US election of Donald Trump to being the 45th American President.

What does a post-factual world mean for research?

What does a post-factual world mean for research?

A few years ago, Ralph Keyes coined the term ‘post-truth era’, suggesting that we have reached a stage when the weight and impact of facts and the truth are losing ground.

Is it time for research to diversify?

Is it time for research to diversify?

It seems, at times, that the research industry is tripping over itself to clarify what it should be called and what is within the realms of research and what isn’t. As every new ...