So, Brexit. We voted; our Prime Minister chivalrously bequeathed his successor a legacy as daunting as any in generations; we’ve seen an opposition party in ineffectual disarray; we’ve witnessed constitutional and legal challenges; we’ve even made some limited progress to understanding what Brexit might actually entail!
Like it or not, Brexit is definitely happening.
After months of uncertainty, Article 50 of the Lisbon Treaty is being triggered on March 29th, meaning that the process of withdrawing the UK from the EU can start in earnest; and for a UK-based (primarily export) business like Kadence, with a heavy concentration of our clients located in our neighbouring European countries, Brexit could be set to pose an overwhelming challenge; an excuse to withdraw behind the unpredictability and pursue a defensive, cost-cutting strategy.
Strategic planning for at least 12 months in advance has previously been reasonably straightforward – a combination of historical performance, innovative and creative thinking and a dash of good old-fashioned instinct have been a sufficient foundation of an effective strategy. Brexit’s tectonic shift has destroyed all previous predictive frameworks by introducing a unique and potent confluence of political, economic, social and cultural factors that nobody (not mineral, plant, animal, politician, economist nor businessman) has ever contended with before.
Contrary to all expectations, however, the last few months since the Brexit vote have seen Kadence’s UK business thriving. A bittersweet consequence of Brexit - a weakened sterling - has ensured that our exported services have actually become more cost-competitive, and demand for our insight and strategy consulting from European (as well as American-based clients) is seeing revenues continuing to rise sharply.
So, Brexit hasn’t led to business as usual; it’s been business super-charged!
Kadence is certainly not ‘on hold’ and waiting for the uncertainty to lift. We’re actively taking responsibility to shape our own new present and future realities within this fluid environment:
- We’re drawing on Britain’s world-leading talent pool to make exciting and talented new hires throughout the business (from graduate level to director as well as support functions) and these new additions to the team are future-proofing our ability to deliver market-leading insight and strategy consultancy to clients right around the world.
- One thing that is guaranteed post-Brexit is the UK’s fortunate geographic position at the heart of the global working day (praises to GMT!) – and with established operations and relationships with our offices in the US and throughout Asia, the opportunities and impetus to further develop Kadence as a truly global insight and strategy consultancy are only increased.
- And we’re not going to accept it being even 1% harder to export our services to the EU; we’re actively planning to open our first mainland EU office to highlight our commitment to continuing to deliver our European clients and friends.
Brexit sent shockwaves around the world on that Friday morning at the end of June last year, but Kadence is refusing to sulk. Instead, we’re adapting to the new reality and embracing the opportunities that we’re already finding. Watch this space and we’re looking forward to making more exciting announcements throughout 2017 and beyond!