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psychology

Think On Paper – Monotasking the Creative Process

Think On Paper – Monotasking the Creative Process

Edward de Bono said it best in his now world famous book, the six thinking hats, ‘the main difficulty in thinking is confusion. We try to do too much at once.’ Humans can’t multitask. That’s not a new insight, all the way back to Adam Smith’s Division of Labor, and before, people have decried our inability to do lots of things at the same time.

Take A Load Off - 3 tips to avoid losing your audience

Take A Load Off - 3 tips to avoid losing your audience

It’s hard to keep paying attention during a presentation. According to molecular biologist, John Medina, a person’s maximum concentration is ten minutes. And that is, according to Medina, a presentation of ‘medium interest, not too boring and not too exciting.’