Viewing entries tagged
customer research

Can you be delighted but left dissatisfied?

Can you be delighted but left dissatisfied?

Common sense suggests that there is a hierarchy to positive emotions towards a product or a service. At the lower end is dissatisfaction; before achieving satisfaction; and then ultimately delight with the brand.

Predicting the future for future predictions

Predicting the future for future predictions

The World has just seen the result of what happens when people mistake the purpose of market research. Arguably the highest profile survey has just been completed and it has done nothing for the credibility of the industry that I work in.