Viewing entries tagged
idea generation

A different point of view can never be dumb

A different point of view can never be dumb

We all have those friends that post controversial things on Facebook. We have all entered into debates at restaurants with people who clearly don’t know what they are talking about.

Predicting the future for future predictions

Predicting the future for future predictions

The World has just seen the result of what happens when people mistake the purpose of market research. Arguably the highest profile survey has just been completed and it has done nothing for the credibility of the industry that I work in.