Viewing entries tagged
market research

Looking for new Ideas. You need Space.

Looking for new Ideas. You need Space.

A popular statistic that was circulated a few years ago is that ‘65% of children entering primary school now – will be in jobs that did not exist 10 or even 5 years ago’.

Seven benefits of displayed thinking that can produce better ideas

Seven benefits of displayed thinking that can produce better ideas

What do you think of when I say the word ‘chair’?

Chances are that you think of the basic construct of a chair – legs, a seated platform, and a back. But beyond that what you imagine and what I imagine could be completely different. You may be thinking of a padded chair, more like a sofa, whereas I could be thinking of a rocking chair. Or you could be thinking of an office chair and me a garden chair.

Zero-hours contracts: Defending the indefensible?

Zero-hours contracts: Defending the indefensible?

Over the past 5 years zero-hours contracts have become a major talking point in the UK, with a raft of negative coverage in the media as the number of people employed on them balloons; just last week it was reported that the number of zero contracts in the UK had reached a new record high of 910,000 workers.

Think On Paper – Monotasking the Creative Process

Think On Paper – Monotasking the Creative Process

Edward de Bono said it best in his now world famous book, the six thinking hats, ‘the main difficulty in thinking is confusion. We try to do too much at once.’ Humans can’t multitask. That’s not a new insight, all the way back to Adam Smith’s Division of Labor, and before, people have decried our inability to do lots of things at the same time.

Take A Load Off - 3 tips to avoid losing your audience

Take A Load Off - 3 tips to avoid losing your audience

It’s hard to keep paying attention during a presentation. According to molecular biologist, John Medina, a person’s maximum concentration is ten minutes. And that is, according to Medina, a presentation of ‘medium interest, not too boring and not too exciting.’

How psychologists can help us craft better presentations

How psychologists can help us craft better presentations

In a fascinating book, Origins of the human mind, Canadian psychology Melvin Donald suggests that humans are three distinct evolutionary stages above apes in terms of our cognition. These steps are all related to an ability to better communicate with others.

Why – the most important polling question never asked

Why – the most important polling question never asked

So, we find ourselves here again. The polls said one thing, the election the other. First it was the UK election; then Brexit; and now the US election of Donald Trump to being the 45th American President.

What does a post-factual world mean for research?

What does a post-factual world mean for research?

A few years ago, Ralph Keyes coined the term ‘post-truth era’, suggesting that we have reached a stage when the weight and impact of facts and the truth are losing ground.

Staying productive when flying

Staying productive when flying

The golden era of travel. A time when people would dress up in their best suit and tie and were treated like royalty just for stepping onto a plane.

When I was younger I dressed up as a…market researcher?

When I was younger I dressed up as a…market researcher?

What did you want to be when you were growing up? A fireman? A pilot? A soldier? Or how about when you were preparing your university application form, a lawyer? A Doctor? What about a market researcher? The chances are, you did not want to be the last one. But why not?

When should you admit you don’t know?

When should you admit you don’t know?

Having worked in any industry for over 10 years, you invariably pick up certain accepted industry terms; phrases, techniques and rules of thumb that provide the back bone of much of the jargon & acronyms that we use to speak to colleagues and clients.