Viewing entries tagged
quantitative research

Is it time for research to diversify?

Is it time for research to diversify?

It seems, at times, that the research industry is tripping over itself to clarify what it should be called and what is within the realms of research and what isn’t. As every new ...

Why your company does not value research

Why your company does not value research

Over the last 10 years I’ve worked with a hugely diverse range of clients, based in the Americas, Europe & Asia. I have travelled the world, watching people from behind glass, poured through reams of data and spoken to countless clients.