Viewing entries in
Insight worth sharing

Can you be delighted but left dissatisfied?

Can you be delighted but left dissatisfied?

Common sense suggests that there is a hierarchy to positive emotions towards a product or a service. At the lower end is dissatisfaction; before achieving satisfaction; and then ultimately delight with the brand.

Staying productive when flying

Staying productive when flying

The golden era of travel. A time when people would dress up in their best suit and tie and were treated like royalty just for stepping onto a plane.

When I was younger I dressed up as a…market researcher?

When I was younger I dressed up as a…market researcher?

What did you want to be when you were growing up? A fireman? A pilot? A soldier? Or how about when you were preparing your university application form, a lawyer? A Doctor? What about a market researcher? The chances are, you did not want to be the last one. But why not?

When should you admit you don’t know?

When should you admit you don’t know?

Having worked in any industry for over 10 years, you invariably pick up certain accepted industry terms; phrases, techniques and rules of thumb that provide the back bone of much of the jargon & acronyms that we use to speak to colleagues and clients.

Get it done, not perfect

Get it done, not perfect

I recently rediscovered the Manifesto of Done, an ode to getting things ticked off. It’s a little old now, but if you haven’t seen it then I would thoroughly recommend giving it a read. The emphasis is on getting things done, rather than worrying that what you’re creating isn’t perfect.

Predicting the future for future predictions

Predicting the future for future predictions

The World has just seen the result of what happens when people mistake the purpose of market research. Arguably the highest profile survey has just been completed and it has done nothing for the credibility of the industry that I work in.

Why your company does not value research

Why your company does not value research

Over the last 10 years I’ve worked with a hugely diverse range of clients, based in the Americas, Europe & Asia. I have travelled the world, watching people from behind glass, poured through reams of data and spoken to countless clients.