WALL STREET JOURNAL - MEDIA MOMENTS

 

Committed to becoming a truly digital news brand, WSJ sought a review of its multi-platform product portfolio to optimise its investment strategy, better support retention and acquisition efforts, and improve overall efficiencies. WSJ required a better understanding of its customers’ needs & behaviours, how they interact with the brand and content, and a clear direction for futureproofing the brand’s product portfolio. 

Project Moments delivered unparalleled insight into audiences’ daily touchpoints with news media brands, blending cutting-edge and traditional methodologies to build a detailed understanding of behaviours and needs, to drive real business change.

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