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Our Japan office

Kadence International  is a leading market research agency in Japan. With our head office in Tokyo, and 3 other offices across the country, we’re able to conduct market research across the length of Japan – from Hokkaido to Okinawa.

We work with companies on full service research projects helping them to understand the Japanese market, build customer understanding and design winning products, services and comms strategies. We can also work with organisations as a fieldwork partner, helping them to reach the right respondents in Japan.

We are consistently recognised as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

MRS Young Researcher of the Year

Finalist

— MRS, 2023

ESOMAR Best Congress Paper

Winner

— ESOMAR, 2023

Meet Our Senior Team

Momo Murahashi

Momo Murahashi

Specialist sectors Automotive, Gaming Current location Japan
Momo is an experienced project manager and researcher. She has spent the past 10 years in UK, and 5 years in Thailand. Her multicultural background drawn on to expertise of International multi-country projects.
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We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

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Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.

Download the guide now
Conducting Online Research in Asia 2
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Blog

How to conduct online research in Japan

Market research in Japanhas been transformed by the emergence of online research. While other Asian markets continue to favour more personal, face-to-face techniques, Japanese culture is perfectly suited to this more arms-length approach, especially when it comes to researching conventional, mainstream audiences. Online research means that Japanese consumers don’t have to personally interact with researchers […]