Turning over a new leaf – bringing innovation and fresh thinking to the tea landscape.


A beverage as old as time itself faces a diverse set of challenges in the modern age

Our client is responsible for a portfolio of tea brands. Competition from competitors requires perpetual innovation and creativity to retain an edge, with premium brands particularly vulnerable

Deploying fresh thinking to ensure our clients’ brands remain relevant and differentiated is a core strength at Kadence.

We support our client on an ongoing basis across a range of areas covering crucial strategic challenges such as product development, comms testing and pricing

Our ongoing work helps our client maintain an enviable position in the global tea landscape, ensuring existing brands adapt in meaningful ways and new brands are positioned to meet evolving consumer needs.