Knowledge hub.

The initial moments of a focus group are crucial in setting the tone for the rest of the discussion. The primary objective at this market research stage is to create a safe and inviting environment that encourages participants to share their opinions and insights comfortably.  To accomplish this, a skilled moderator must welcome participants, provide […]

Imagine you’re on the brink of launching an app that promises to revolutionize how people manage their daily tasks. The team has poured months into development, coding, and design, pushing toward a product they believe will stand out in a crowded market. Your beta test plan is ready to roll out, aiming to capture a […]

The fintech industry is a leader in innovation, focused on meeting changing consumer needs. This sector is being shaped by consumer preferences, which guide how financial services are developed, provided, and consumed. Our latest trend report, “Money Matters: 6 Fintech Trends Redefining Finance,” delves into six pivotal trends highlighting this transformative journey.  Here’s a brief […]

Market research is crucial for companies of all sizes when introducing new campaigns, products, or service lines. While some companies may consider market research too expensive, cumbersome, or unnecessary, particularly in uncertain times, it is important to understand that market research is the foundation of any successful marketing initiative. In fact, market research even lowers […]

Indonesia is a vibrant archipelago representing Southeast Asia’s cultural diversity and economic prowess. With its unique blend of people, traditions, and geography, it’s no wonder global brands are flocking to this intriguing market. It’s the fourth most populous nation in the world, with over 270 million inhabitants, and home to a dynamic economy buoyed by […]

Imagine a market research team conducting a nationwide survey to determine consumer preferences for a new line of smart home devices. The survey is conducted over the phone using Computer-Assisted Telephone Interviewing (CATI). The system guides interviewers through a structured questionnaire that adapts to respondent answers, allowing for rich data collection. Project manager Alex monitors […]

Advertising isn’t what it used to be. Gone are the days when a simple billboard on the side of the road was enough to get people talking about your brand. Today, we’re dealing with a whole different beast: location-based advertising. It’s smart and strategic, and if done right, it sticks with your audience long after […]

Can you imagine waking up to the aroma of freshly brewed coffee without lifting a finger? Or receiving a reminder from your fridge to grab milk on your way home?  The Internet of Things (IoT) era has brought everyday objects to life in a connected world that transforms how we live our daily lives. And […]

The interplay between politics and economics is not a new concept. Still, its implications on consumer behavior and business strategy have become increasingly pronounced in the globalized market of the 21st century.  Elections are not just about who gets to hold office; they reflect the public’s priorities, concerns, and values. These, in turn, inform the […]

The world is changing rapidly, and India is no exception. With its diverse consumer base, booming economy, and increasing digital penetration, the Indian market presents unique challenges and opportunities for market research. The traditional methods of gathering and analyzing data are not enough anymore, especially with the massive amount of online information. This is where […]