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Arpan Jhingran
Blog

People in Research Spotlight- Arpan Jhingran

At Kadence International, market researchers are at the heart of our team. In this series, we honor some of our colleagues, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Arpan Jhingran Position: Project Manager Kadence Office: New Delhi, India I joined the Kadence […]

Vietnam market entry
Blog

What makes Vietnam an attractive destination for foreign investment

From one of the world’s poorest and most isolated nations, Vietnam has emerged as a force to reckon with for international investors. Now a middle-income country with a young population, Vietnam provides a wealth of opportunities for brands entering the country. Owing to a rising middle class and a boost in manufacturing and exports, an […]

Arpan Jhingran, Market Researcher
Blog

People in Research Spotlight- Shiraz Haider

At Kadence International, market researchers are at the heart of our team. In this series, we honor some of our colleagues, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Shiraz Haider Position: Associate Project Director Kadence Office: New Delhi, India I joined the […]

Shiraz Haider
Blog

People in Research Spotlight- Mary Ann Tarnate-Lamigo

At Kadence International, market researchers are at the heart of our team. In this series, we honor some of our colleagues, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Mary Ann Tarnate-Lamigo Position: Senior Project Manager Kadence Office: Philippines When did you join […]

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Brand Equity Vs. Brand Value
Blog

The role of brand equity in brand building and how to measure it

Why do people camp outside Apple stores to be the first to access newly launched iPhones? Why do consumers pay more for branded products than for non-branded ones? It has everything to do with consumer perception or brand equity. When consumers favor your brand over a competitor’s brand and show loyalty to your brand over […]

role of CSR
Blog

The role of CSR in your brand strategy— How defining a clear social purpose can benefit all types of organizations 

Doing good doesn’t have to be at odds with profit. Organizations focused on their triple line in today’s marketplace will outperform their less socially conscious competitors.  So what is the triple line? And what does Corporate Social Responsibility (CSR) entail? In economics, the triple bottom line (TBL) explains how organizations should commit to focusing on […]

product package design market research
Blog

The Role of Market Research in Product Package Design

The phrase “Never judge a book by its cover” does not apply to product packaging design. When package design is the only reference a consumer has, he is bound to go for the most appealing option. Years of market research have established that what’s outside the package is as important as what’s inside it. How […]

Priscilla-Sasmita
Blog

People in Research Spotlight – Priscilla Yuliani Sasmita

At Kadence International, market researchers are at the heart of our team. In this series, we honor some of our colleagues, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Priscilla Yuliani Sasmita, Indonesia Position: Quantitative Research Manager Kadence Office: Indonesia When did you […]

Ksatria Dharma Wisesa
Blog

People in Research Spotlight

At Kadence International, market researchers are at the heart of our team. In this series, we honor some of our colleagues, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Ksatria Dharma Wisesa Position: Assistant Research Manager Kadence Office: Indonesia When did you join […]