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beauty-brands and Gen z and Gen Alpha
Blog

How Legacy Beauty Brands Adapt to Win Over Gen Z.

Gen Z and Alphas, born between the mid-1990s and the early 2010s, are wielding unprecedented influence over market trends, challenging legacy beauty brands to rethink their strategies and embrace a new era of authenticity and purpose. Latest findings spotlight Gen Z as a powerhouse in the US economy, pouring a whopping $143 billion into the […]

fintech-southeast-asia
Blog

The Fintech Boom in Southeast Asia.

Southeast Asia has emerged as a global frontrunner in fintech adoption, setting the stage for a transformative shift in the region’s financial services.  The trend can be attributed to various factors, including a sizable, tech-savvy population, burgeoning e-commerce and digital payments ecosystems, widespread mobile internet connectivity, and proactive government support. These elements have propelled Southeast […]

The Green Brand
Blog

The Green Brand Report: A Summary. 

Our latest market research study, The Green Brand, offers key insights into how eco-conscious adults view and respond to sustainability across major global regions. This research is a must-read for brands looking to tap into the growing interest in environmental responsibility. Who We Studied We focused on adults aged 18 and up in key areas: […]

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Vietnamese-consumer-trends
Blog

The Evolution of the Vietnamese Consumer in 2024.

Vietnam is experiencing the peak of its demographic dividend, boasting a sizable youthful population —the driving force behind its consumer class. McKinsey & Company forecasts an additional 36 million individuals joining the consuming class by 2030, signalling a surge in disposable income and purchasing power. Projections indicate that more than half of Vietnam’s population will […]

Blog

Is there such a thing as too much market research?

Consider this: A recent study revealed that marketing leaders utilise only 58% of their available data when making decisions. This statistic highlights the abundance of data and underscores a critical conundrum – the gap between data collection and data utilisation. In a world awash with information, the real challenge lies not in acquiring more data […]