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Priscilla-Sasmita
Blog

People in Research Spotlight -Priscilla Yuliani Sasmita

At Kadence International, market researchers are at the heart of our team. In this series, we honour some of our colleagues, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Priscilla Yuliani Sasmita Position: Quantitative Research Manager Kadence Office: Indonesia When did you join […]

Ksatria Dharma Wisesa
Blog

People in Research Spotlight

At Kadence International, market researchers are at the heart of our team. In this series, we honour some of our colleagues, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Ksatria Dharma Wisesa Position: Assistant Research Manager Kadence Office: Indonesia When did you join […]

Mobile Diaries in Market Research
Blog

The Advantages of Mobile Diaries in Qualitative Market Research

Journaling or writing in a diary is an age-old process researchers use in qualitative research to become familiar with the participants before a focus group. While this methodology helps capture deep insights from people’s daily lives, it is a time-consuming and laborious process. So how do you get rich data and insights without going through […]

Market entry strategy for Japan
Blog

How to Develop a Market Entry Strategy in Japan

With a GDP of $5.15 trillion, Japan is well-positioned for international expansion and offers substantial business opportunities for brands in various industries.  The country has dramatically bounced back from the disruption caused by the 2011 natural disasters, like the earthquake and the Tsunami. Japanese motor vehicles and electronics are prevalent globally. It is also among […]

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Brand Tracking using Market Research Technology
Blog

Reimagining Brand and Performance Tracking With New Market Research Technology

Emerging technological advancements are transforming market research forever. As many consumers move online, the way brands identify and understand consumer needs is being reimagined. Many technology trends disrupt the market research industry —from data collection and new product launches to tracking brand performance. This blog post will focus on the breakthroughs in technology impacting brand […]

Customer Journey Mapping
Blog

Customer Journey Mapping in Market Research

Just like we need a GPS to take us from point A to Point B, businesses need to intuitively map their customer’s journey to ensure they are moving through the process. But instead of plotting it physically on a map, brands need to use technology to visualise each touchpoint the customers interact with when they […]

Hide Hamano
Blog

People in Research Spotlight

At Kadence International, market researchers are at the heart of our team. In this series, we honour some of our colleagues, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Hide Hamano Position: MD/Regional Account Director (Japan) Kadence Office: Thailand When did you join Kadence? I […]

Technology trends in market research
Blog

Seven Technology Trends Transforming the Market Research Industry

As organisations chart their growth and enter new markets, market research can assist them with these goals through data-driven insights. Market research plays a pivotal role in identifying market trends, uncovering competitive advantages, and discovering consumer intent and behaviours. This helps brands make better decisions based on data.  Therefore, market researchers are increasingly turning to […]