Knowledge hub.

Stay up to date with our latest thinking and access useful resources to support you in your role


Showing 1-10 of 426
beauty-brands and Gen z and Gen Alpha

How Legacy Beauty Brands Adapt to Win Over Gen Z.

Gen Z and Alphas, born between the mid-1990s and the early 2010s, are wielding unprecedented influence over market trends, challenging legacy beauty brands to rethink their strategies and embrace a new era of authenticity and purpose. Latest findings spotlight Gen Z as a powerhouse in the US economy, pouring a whopping $143 billion into the […]


The Fintech Boom in Southeast Asia.

Southeast Asia has emerged as a global frontrunner in fintech adoption, setting the stage for a transformative shift in the region’s financial services.  The trend can be attributed to various factors, including a sizable, tech-savvy population, burgeoning e-commerce and digital payments ecosystems, widespread mobile internet connectivity, and proactive government support. These elements have propelled Southeast […]

The Green Brand

The Green Brand Report: A Summary. 

Our latest market research study, The Green Brand, offers key insights into how eco-conscious adults view and respond to sustainability across major global regions. This research is a must-read for brands looking to tap into the growing interest in environmental responsibility. Who We Studied We focused on adults aged 18 and up in key areas: […]

Stay ahead

Get regular insights

Keep up to date with the latest insights from our research as well as all our company news in our free monthly newsletter.


The Evolution of the Vietnamese Consumer in 2024.

Vietnam is experiencing the peak of its demographic dividend, boasting a sizable youthful population —the driving force behind its consumer class. McKinsey & Company forecasts an additional 36 million individuals joining the consuming class by 2030, signalling a surge in disposable income and purchasing power. Projections indicate that more than half of Vietnam’s population will […]


Is there such a thing as too much market research?

Consider this: A recent study revealed that marketing leaders utilise only 58% of their available data when making decisions. This statistic highlights the abundance of data and underscores a critical conundrum – the gap between data collection and data utilisation. In a world awash with information, the real challenge lies not in acquiring more data […]