Discover why the top global brands trust Kadence

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Our Vietnam office

As a leading market research company in Vietnam, we partner with organizations looking to grow their business in the country.

From Hanoi to Ho Chi Minh city, we conduct market research across the length of Vietnam, helping brands to understand how to win in this complex market.

We can support brands on full service market research projects, helping them to understand Vietnamese consumers and develop products, services and comms to meet their needs. We’re also able to work with organizations as a fieldwork partner so they can reach the respondents they want to engage across Vietnam.

We are consistently recognized as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Meet Our Senior Team

Kengo

Kengo Kurokawa

Specialist sectors Technology Current location Vietnam

Kengo is passionate about helping brands navigate the Vietnamese market to position their products, services and communication strategies for success. Kengo has a wealth of experience in the market research industry but has also worked as a client side marketer at Sony and Uniqlo. By blending these experiences, he’s able to design research studies that empower teams to capitalize on the insights uncovered.

Ngan

Dam Mai Ngan

Specialist sectors Food & Beverage, FMCG, Technology Current location Vietnam

Ngan has worked across multiple business sectors, product categories and methodologies, drawing on her strategic analysis skills to develop actionable recommendations for clients.

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Hanoi
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Download the guide now
Conducting Online Research in Asia 2
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Blog

How to conduct online research in Vietnam

In Vietnam, face-to-face is the dominant form of market research. This is surprising given that almost everyone in Vietnam – from those in their teens to those in their forties – owns a smartphone, and this is the case regardless of where they live. Vietnamese consumers spend hours of their time online – on Facebook, […]

Market research in the USA – our capabilities.

From Anchorage to Santiago, San Francisco to New York City and beyond, we are the go-to partner for market research in the USA

NY Chrysler Building

We help brands conduct market research in the USA and South America so they can cut through in these crowded and competitive markets.

We partner with brands on full-service market research projects, helping to crack complex business problems through rich insight. We can also work with companies as a fieldwork partner, helping to reach the right respondents and execute fieldwork across the Americas.

From our hubs on the East and West coast, we can conduct market research across North and South America to support you through every stage of the product life cycle. Whether you are trying to tackle the user experience for a high tech product in the US, dive into the unmet needs of radiologists in South America, or identify the true pain points of sufferers of a rare disease in the US and Canada, we don’t shy away from a challenge.

With over 30 years’ experience understanding mainstream and niche markets with consumers and in the B2B space, our team can help you design the best approach to even the toughest of challenges.

FAQs

What methodologies do you offer in the Americas?

We offer a range of qualitative and quantitative methodologies – spanning everything from focus groups, in depth interviews and quantitative surveys, right through to cutting-edge methodologies such as passive tracking and neuroscience.

Where can Kadence conduct research?

Pretty much anywhere! From our East and West Coast hubs, we cover the length and breadth of the Americas. And for brands looking to conduct multi-market projects or grow their presence further afield, we collaborate with our offices in Europe and across Asia, to meet your needs.

What is it like working with Kadence?

Our customized and flexible approach to answering your business questions separates us from the pack! From project design to delivering actionable insights, our team customizes a solution that meets your specific needs. Our findings are delivered in a visually impactful way, ensuring your stakeholders are highly engaged & ready to act on the insights we’ve shared. 

Free Guide

How to run workshops that turn insight into action

How do you ensure that the research you commission moves your company to action, creating competitive advantage and growth for your business? In our free guide we share our top tips for preparing and running an effective workshop, as well as practical workshop exercises that you can take away, apply to your business and use to ensure that your research really does drive business change.

Download the guide now
Workshops activation

Market research in the USA – our capabilities.

From Anchorage to Santiago, San Francisco to New York City and beyond, we are the go-to partner for market research in the USA

We help brands conduct market research in Europe so they can stand out and succeed across multiple markets in this competitive region. We partner with brands on full-service European market research projects to help them get closer to customers and launch standout products and communications strategies that will see them thrive across multiple markets. We can also work with organizations as a fieldwork partner, helping to reach the right respondents in any European market.

Kadence is one of the top market research firms in Europe. From our base in London, we conduct market research across the region, helping clients to understand the nuances of each market and how best to accelerate growth in their target countries. We’ve helped Mitsubishi understand how its vehicles are being used in the UK and worked with Unilever Food Solutions to launch a range of multi-market products.

We carry out fieldwork across Europe ourselves wherever possible, making the most of our team’s range of language skills. Our in-house call center prides itself on its breadth of audience and market coverage, conducting 7,000 interviews per year and recruiting 3,500 participants for qualitative studies. All of this means we can run projects with B2B and consumer audiences for your brand, in all corners of Europe.

0

Languages in the UK office alone

0

Award nominations and wins in the past 2 years

0

Years of European experience

0

Years of global experience

0

Interviews per year

0

Participants for qualitative studies

0

projects globally each year

0

employees globally

FAQs

What methodologies do you offer in the Americas?

We offer a range of qualitative and quantitative methodologies – spanning everything from focus groups, in depth interviews and quantitative surveys, right through to cutting-edge methodologies such as passive tracking and neuroscience.

Where can Kadence conduct research?

Pretty much anywhere! From our East and West Coast hubs, we cover the length and breadth of the Americas. And for brands looking to conduct multi-market projects or grow their presence further afield, we collaborate with our offices in Europe and across Asia, to meet your needs.

What is it like working with Kadence?

Our customized and flexible approach to answering your business questions separates us from the pack! From project design to delivering actionable insights, our team customizes a solution that meets your specific needs. Our findings are delivered in a visually impactful way, ensuring your stakeholders are highly engaged & ready to act on the insights we’ve shared. 

We’ve helped clients solve some of their toughest business challenges through European market research

Our work in this area helps clients answer critical questions such as:

  • Which European markets represent the best growth opportunity for my brand?
  • How should I adapt my product or service to ensure it’s a hit with consumers in my key target market?
  • How should I price our offering to set it up for success in Europe?
  • What are competitors offering in this market and where is the whitespace for innovation?
  • How can I reach my target customers in this market? What should my marketing strategy look like?
Free Guide

How to run workshops that turn insight into action

How do you ensure that the research you commission moves your company to action, creating competitive advantage and growth for your business? In our free guide we share our top tips for preparing and running an effective workshop, as well as practical workshop exercises that you can take away, apply to your business and use to ensure that your research really does drive business change.

Download the guide now
Workshops activation

Market research in the USA – our capabilities.

From Anchorage to Santiago, San Francisco to New York City and beyond, we are the go-to partner for market research in the USA

We help brands conduct market research in Europe so they can stand out and succeed across multiple markets in this competitive region. We partner with brands on full-service European market research projects to help them get closer to customers and launch standout products and communications strategies that will see them thrive across multiple markets. We can also work with organizations as a fieldwork partner, helping to reach the right respondents in any European market.

Kadence is one of the top market research firms in Europe. From our base in London, we conduct market research across the region, helping clients to understand the nuances of each market and how best to accelerate growth in their target countries. We’ve helped Mitsubishi understand how its vehicles are being used in the UK and worked with Unilever Food Solutions to launch a range of multi-market products.

We carry out fieldwork across Europe ourselves wherever possible, making the most of our team’s range of language skills. Our in-house call center prides itself on its breadth of audience and market coverage, conducting 7,000 interviews per year and recruiting 3,500 participants for qualitative studies. All of this means we can run projects with B2B and consumer audiences for your brand, in all corners of Europe.

0

Languages in the UK office alone

0

Award nominations and wins in the past 2 years

0

Years of European experience

0

Years of global experience

0

Interviews per year

0

Participants for qualitative studies

0

projects globally each year

0

employees globally

FAQs

What methodologies do you offer in the Americas?

We offer a range of qualitative and quantitative methodologies – spanning everything from focus groups, in depth interviews and quantitative surveys, right through to cutting-edge methodologies such as passive tracking and neuroscience.

Where can Kadence conduct research?

Pretty much anywhere! From our East and West Coast hubs, we cover the length and breadth of the Americas. And for brands looking to conduct multi-market projects or grow their presence further afield, we collaborate with our offices in Europe and across Asia, to meet your needs.

What is it like working with Kadence?

Our customized and flexible approach to answering your business questions separates us from the pack! From project design to delivering actionable insights, our team customizes a solution that meets your specific needs. Our findings are delivered in a visually impactful way, ensuring your stakeholders are highly engaged & ready to act on the insights we’ve shared. 

Free Guide

How to run workshops that turn insight into action

How do you ensure that the research you commission moves your company to action, creating competitive advantage and growth for your business? In our free guide we share our top tips for preparing and running an effective workshop, as well as practical workshop exercises that you can take away, apply to your business and use to ensure that your research really does drive business change.

Download the guide now
Workshops activation

Market research in the USA – our capabilities.

From Anchorage to Santiago, San Francisco to New York City and beyond, we are the go-to partner for market research in the USA

a shop in Tokyo, Japan

We help brands conduct market research in Europe so they can stand out and succeed across multiple markets in this competitive region. We partner with brands on full-service European market research projects to help them get closer to customers and launch standout products and communications strategies that will see them thrive across multiple markets. We can also work with organizations as a fieldwork partner, helping to reach the right respondents in any European market.

Kadence is one of the top market research firms in Europe. From our base in London, we conduct market research across the region, helping clients to understand the nuances of each market and how best to accelerate growth in their target countries. We’ve helped Mitsubishi understand how its vehicles are being used in the UK and worked with Unilever Food Solutions to launch a range of multi-market products.

We carry out fieldwork across Europe ourselves wherever possible, making the most of our team’s range of language skills. Our in-house call center prides itself on its breadth of audience and market coverage, conducting 7,000 interviews per year and recruiting 3,500 participants for qualitative studies. All of this means we can run projects with B2B and consumer audiences for your brand, in all corners of Europe.

0

Languages in the UK office alone

0

Award nominations and wins in the past 2 years

0

Years of European experience

0

Years of global experience

0

Interviews per year

0

Participants for qualitative studies

0

projects globally each year

0

employees globally

FAQs

What methodologies do you offer in the Americas?

We offer a range of qualitative and quantitative methodologies – spanning everything from focus groups, in depth interviews and quantitative surveys, right through to cutting-edge methodologies such as passive tracking and neuroscience.

Where can Kadence conduct research?

Pretty much anywhere! From our East and West Coast hubs, we cover the length and breadth of the Americas. And for brands looking to conduct multi-market projects or grow their presence further afield, we collaborate with our offices in Europe and across Asia, to meet your needs.

What is it like working with Kadence?

Our customized and flexible approach to answering your business questions separates us from the pack! From project design to delivering actionable insights, our team customizes a solution that meets your specific needs. Our findings are delivered in a visually impactful way, ensuring your stakeholders are highly engaged & ready to act on the insights we’ve shared. 

Free Guide

How to run workshops that turn insight into action

How do you ensure that the research you commission moves your company to action, creating competitive advantage and growth for your business? In our free guide we share our top tips for preparing and running an effective workshop, as well as practical workshop exercises that you can take away, apply to your business and use to ensure that your research really does drive business change.

Download the guide now
Workshops activation

Market research in the USA – our capabilities.

From Anchorage to Santiago, San Francisco to New York City and beyond, we are the go-to partner for market research in the USA

We help brands conduct market research in Europe so they can stand out and succeed across multiple markets in this competitive region. We partner with brands on full-service European market research projects to help them get closer to customers and launch standout products and communications strategies that will see them thrive across multiple markets. We can also work with organizations as a fieldwork partner, helping to reach the right respondents in any European market.

Kadence is one of the top market research firms in Europe. From our base in London, we conduct market research across the region, helping clients to understand the nuances of each market and how best to accelerate growth in their target countries. We’ve helped Mitsubishi understand how its vehicles are being used in the UK and worked with Unilever Food Solutions to launch a range of multi-market products.

We carry out fieldwork across Europe ourselves wherever possible, making the most of our team’s range of language skills. Our in-house call center prides itself on its breadth of audience and market coverage, conducting 7,000 interviews per year and recruiting 3,500 participants for qualitative studies. All of this means we can run projects with B2B and consumer audiences for your brand, in all corners of Europe.

0

Languages in the UK office alone

0

Award nominations and wins in the past 2 years

0

Years of European experience

0

Years of global experience

0

Interviews per year

0

Participants for qualitative studies

0

projects globally each year

0

employees globally

FAQs

What methodologies do you offer in the Americas?

We offer a range of qualitative and quantitative methodologies – spanning everything from focus groups, in depth interviews and quantitative surveys, right through to cutting-edge methodologies such as passive tracking and neuroscience.

Where can Kadence conduct research?

Pretty much anywhere! From our East and West Coast hubs, we cover the length and breadth of the Americas. And for brands looking to conduct multi-market projects or grow their presence further afield, we collaborate with our offices in Europe and across Asia, to meet your needs.

What is it like working with Kadence?

Our customized and flexible approach to answering your business questions separates us from the pack! From project design to delivering actionable insights, our team customizes a solution that meets your specific needs. Our findings are delivered in a visually impactful way, ensuring your stakeholders are highly engaged & ready to act on the insights we’ve shared. 

Free Guide

How to run workshops that turn insight into action

How do you ensure that the research you commission moves your company to action, creating competitive advantage and growth for your business? In our free guide we share our top tips for preparing and running an effective workshop, as well as practical workshop exercises that you can take away, apply to your business and use to ensure that your research really does drive business change.

Download the guide now
Workshops activation

Market research in the USA – our capabilities.

From Anchorage to Santiago, San Francisco to New York City and beyond, we are the go-to partner for market research in the USA

We help brands conduct market research in Europe so they can stand out and succeed across multiple markets in this competitive region. We partner with brands on full-service European market research projects to help them get closer to customers and launch standout products and communications strategies that will see them thrive across multiple markets. We can also work with organizations as a fieldwork partner, helping to reach the right respondents in any European market.

Kadence is one of the top market research firms in Europe. From our base in London, we conduct market research across the region, helping clients to understand the nuances of each market and how best to accelerate growth in their target countries. We’ve helped Mitsubishi understand how its vehicles are being used in the UK and worked with Unilever Food Solutions to launch a range of multi-market products.

We carry out fieldwork across Europe ourselves wherever possible, making the most of our team’s range of language skills. Our in-house call center prides itself on its breadth of audience and market coverage, conducting 7,000 interviews per year and recruiting 3,500 participants for qualitative studies. All of this means we can run projects with B2B and consumer audiences for your brand, in all corners of Europe.

0

Languages in the UK office alone

0

Award nominations and wins in the past 2 years

0

Years of European experience

0

Years of global experience

0

Interviews per year

0

Participants for qualitative studies

0

projects globally each year

0

employees globally

As one of the leading market research agencies in Asia, we partner with clients on strategic challenges

Our most recent work has seen us answer questions such as:

  • How do I ensure the product or service I want to launch within Asia meets the unique needs of each market?
  • How do I refine campaigns or tweak concepts to ensure that they appeal to each market on a ‘universal’ level but still have local nuance that makes them relevant and relatable?
  • How do I know the target market for my product or service, given how diverse the markets in Asia are in demographics, economic development, culture, and values?

FAQs

What methodologies do you offer in the Americas?

We offer a range of qualitative and quantitative methodologies – spanning everything from focus groups, in depth interviews and quantitative surveys, right through to cutting-edge methodologies such as passive tracking and neuroscience.

Where can Kadence conduct research?

Pretty much anywhere! From our East and West Coast hubs, we cover the length and breadth of the Americas. And for brands looking to conduct multi-market projects or grow their presence further afield, we collaborate with our offices in Europe and across Asia, to meet your needs.

What is it like working with Kadence?

Our customized and flexible approach to answering your business questions separates us from the pack! From project design to delivering actionable insights, our team customizes a solution that meets your specific needs. Our findings are delivered in a visually impactful way, ensuring your stakeholders are highly engaged & ready to act on the insights we’ve shared. 

Free Guide

How to run workshops that turn insight into action

How do you ensure that the research you commission moves your company to action, creating competitive advantage and growth for your business? In our free guide we share our top tips for preparing and running an effective workshop, as well as practical workshop exercises that you can take away, apply to your business and use to ensure that your research really does drive business change.

Download the guide now
Workshops activation