Customer and market understanding.
Get closer to customers and build a rich understanding of the market and customer behavior to future-proof your strategy.
Having a clear understanding of your customers and your position in the market means you’re better equipped to take advantage of future growth opportunities.
We work with businesses to help them get closer to their current and target customers, building a deep understanding of their customer’s needs, expectations, and relationship with your brand. To set this in context, we can explore the broader market dynamics, identifying trends and whitespace to help you grow your market share.
But we don’t stop there. We turn this insight into a competitive advantage, workshopping findings with you to inform product and strategy development and to help inspire new marketing messages.
One of our key services is customer and market understanding, which plays a crucial role in helping brands thrive in today’s competitive landscape.
As a brand, it’s essential to have a deep understanding of your target audience.
That’s where our expertise comes in.
Our dedicated team of researchers specializes in gaining insights into consumer behavior, preferences, and motivations. Through a combination of quantitative and qualitative research methods, we delve into the minds of your target customers to uncover valuable insights.
Quantitative research forms the foundation of our approach. We collect data from a representative sample of your target market using surveys, questionnaires, and other data collection methods. This data allows us to analyze trends, patterns, and correlations, providing you with actionable insights. You can make informed decisions about your products or services by understanding consumer preferences, purchase intent, and overall satisfaction.
However, we go beyond numbers and statistics. To truly understand your customers, we complement quantitative research with qualitative methods. We gain deeper insights into consumer attitudes, emotions, and experiences through in-depth interviews, focus groups, and user testing sessions. These qualitative insights help us uncover valuable nuances that quantitative data may not capture alone. By combining both approaches, we provide you with a comprehensive understanding of your target audience.
But understanding your customers is just the beginning. You must offer a unique and compelling user experience to succeed in the market.
Our design team is here to help you create visually appealing and user-friendly products or services. With their expertise in product design, they can transform your ideas into captivating mock-ups that effectively communicate your vision to consumers.
We believe in the power of collaboration and iteration. Throughout the design process, we involve potential customers and gather their feedback on the mock-ups. This iterative approach allows us to refine and improve the designs based on real user preferences and needs. By involving your target audience in the design process, you can ensure that your product or service meets their expectations and stands out from the competition.
At Kadence, we aim to provide actionable insights and practical recommendations. We believe in delivering research beyond data and numbers, helping you develop successful products and services.
Contact us today to learn how our targeting and customer and market-understanding insights can benefit your business.
Together, we can unlock the full potential of your products or services and drive your success in the market.
Customer and market understanding – our services
Identify trends and market nuances to position your product or service for success
Break into lucrative new markets
Understand the size of the sales opportunity in an existing or new market
Find new opportunities in your category to inspire product development
Truly understand your customers’ needs and challenges to inform future strategy
We design powerful segmentations to help you identify and appeal to the customers that will deliver most for your business
Usage and attitude surveys
Gain a snapshot of the market from your consumers’ viewpoint by understanding what they think about your products and services and how they use them
Maximizing conversion in-store and online
Optimize customer interactions across different channels to minimize churn rate and grow your business
Validating an internal brand proposition for SMU’s Post-Graduate Programme
A multiphase regional study helped SMU understand resonance and perceptions towards an internal branding effort for the postgraduate track.
Understanding the elements of value driving recommendations for Panasonic
Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.
Demonstrating the value of advertising on the Bloomberg platform
Neuroscience helped Bloomberg show that its advertising platform is a cut above the rest and delivers better outcomes for advertisers.
A fresh approach to market research.
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Kadence UK office
Market research in Europe – our capabilities
Market research in the United Kingdom – our capabilities
Conducting online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.Download the guide now
The experience edge: How brand experience propels growth.
We live in the experience economy, meaning brands no longer only compete on the quality of their products but also their impact on consumers. In the experience economy, experiences are first, products and services second. First coined by economists B. Joseph Pine II and James H. Gilmore in 1998, the experience economy describes an economy […]
The Power of Influencer Marketing in Product Promotion.
A small startup named Gymshark partnered with a group of fitness influencers on Instagram to promote their fitness apparel line. The influencers shared photos and videos of themselves wearing Gymshark clothing with their followers, and the results were nothing short of astounding. Gymshark grew into a multi-million-dollar company in just a few years, largely thanks […]
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.Senior Marketing Executive
I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.Head of Insights
Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.Sales & Marketing
At Panasonic, we’ve always believed in collaborative work. Here, Kadence has been instrumental in helping us understand our status quo, identify the key drivers of NPS and strategic improvement areas across our refrigerator, air conditioners and washing machine categories. Team Panasonic is grateful for the sincere efforts put in, this in turn, will help us serve our consumers better.Panasonic – India
Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.Performance Marketing & Analytics Director
We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.Head of Research