Online communities.

Delve deeper to truly understand consumers and their relationship to your brand.

To remain relevant, brands need to have a rich understanding of consumers’ lives and the role that they play within them.

Online communities allow you to really get under the skin of your customer base. As a way to engage consumers over a longer time period, they allow you to explore complex issues and uncover deep insights into attitudes and values to inform your decision-making.

Through in-built video and photo tasks, you can see how consumers really live, allowing you to explore their behaviors and decision-making processes, not just in relation to your brand, but competitor products too. This rich insight, brought to life in a way that lands with stakeholders, will help you in establishing clear competitive advantage.

The impact online communities can have on your business:

Enhance the customer experience

Through video and photo tasks, we can identify the pain pains you need to address to design a world-class customer experience.

Develop compelling campaigns

The iterative nature of online communities means you can rapidly test, adapt and re-test creative concepts and messages to develop campaigns that hit home.

Launch standout products and optimize your existing service offering

The ability to build broad customer understanding, whilst testing concepts iteratively, makes communities the perfect tool for developing and refining winning products.

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Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Harnessing online research methodologies

What methodologies are available? What are the use cases for each? What are the best ways of using each tool? Our best practice guide is filled with helpful suggestions and pointers from our extensive experience using these tools on a range of client projects, covering online communities, digital depths and digital ethnography.

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Online Methodologies Guide

From the Ethnographer’s Desk: Unprecedented Uncertainty

In this unprecedented time of COVID-19, the world around us is changing daily, hourly, even by the minute, as news is near-instantly disseminated online and circulated via social media. In America, as in many other countries, the coronavirus has upended our economy, healthcare systems, jobs, and our daily lives. Our behaviors, feelings, needs, perceptions, attitudes, […]


Communities deliver on consumer craving for connection

Kadence Boston, in partnership with 2020 Research, has been running an online community to understand the impact COVID-19 is having on US consumers. Before we launched this community one month ago, we thought long and hard about whether this was the right thing to do. We didn’t want this research to be perceived as taking advantage […]

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