Our Singapore office

Kadence International is a leading market research agency in Singapore.

From our base here, we conduct market research in Singapore, within South East Asia and across Asia and Australia too. We partner with brands on full service market research projects helping them get closer to customers across these regions and develop products, services and marketing strategies that really land. We can also work with organizations as a fieldwork partner, providing access to respondents across Asia.

As the regional hub, our team reflects our cross-geography sensibilities. In the office we have more than 8 nationalities in our team!

In the past 2 years, we've been recognized as the best market research agency in Singapore and the best consultant

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Meet Our Senior Team

Derek Goh

Derek Goh

Specialist sectors Financial Services, Technology, Education, Tourism Current location Singapore

Derek’s expertise in qualitative research is coupled with his perceptive capabilities to get to the heart of a business issue, quickly determining how consumer insights can help companies thrive against their competitors. His perspectives on Asian consumers have allowed clients to glean an in-depth understanding of their wants and needs, ensuring the relevance and interest of their products and services in-market.  

Gracie Igaya

Gracie Igaya

Specialist sectors Government, Education, FMCG Current location Singapore

Gracie has extensive experience in building relationships with clients and working with project teams across Asia. Drawing on her excellent grasp of quantitative techniques, she works collaboratively with clients to deliver data driven insights. Gracie’s work across the region has given her an appreciation and understanding of different cultural nuances and ways of working. Gracie has overseen many high-profile government studies including issues related to education, health, employment and youth issues.

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Kadence Singapore
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Download the guide now
Conducting Online Research in Asia 2
Blog_Image
Blog

How to conduct online research in Singapore

I’ve been a market researcher for more than 15 years, during which I’ve done countless projects conducted through online and offline methodologies, both in Singapore, and across Asia. It’s a common research cliché to say that ‘one size fits all’ does not apply in Asia, and that the only unifying factor across all Asian markets […]

Kadence International Market Research Agency of the Year Singapore