Market research in the United Kingdom – our capabilities.
From London to Edinburgh, Manchester to Cardiff, we are the go-to partner for market research in the UK
At Kadence we conduct market research for UK brands in all different sectors so they can set themselves apart from their competition.
From full-service research and fieldwork projects to granular communication strategies, we help our clients in the United Kingdom get to the bottom of what their customers want and need. No matter what market.
With over 30 years experience working closely with businesses in the B2B space, Kadence is amongst the top market research firms in the UK. From our United Kingdom headquarters in London, we help clients gain a clear understanding of how they can accelerate growth in their target markets — be that in the region or overseas.
Down the years we’ve helped some of the world’s biggest global brands tap into their audiences to deliver successful marketing campaigns, product launches and communication strategies. For example we helped Mitsubishi get more of an insight into how its vehicles were being used in the UK and we worked with Unilever Food Solutions to launch a range of multi-market products.
As one of Kadence International’s global offices, our UK team reflects our international outlook and can speak 15 different languages. So whatever market research challenges you’re facing, we’ll be able to design the best approach to help you hit your goals.
We are consistently recognised as one of the top market research agencies in London
Innovation of the Year
Finalist
— The AURAs, 2021
Market Research Agency of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner
— Agency of the Year Awards, 2020
Market Research Agency of the Year
Finalist
— Agency of the Year Awards, 2020
Market Research Supplier of the Year
Winner
— Marketing Research & Insight Excellence Awards – 2019
Market Research Agency of the Year
Winner
— Agency of the Year Awards, 2019
Global Agency of the Year
Highly Commended
— Market Research Society Awards, 2019
Best Data Collection (face-to-face)
Finalist
— Market Research Society's Operations Awards – 2019
Best Data Collection (telephone)
Finalist
— Market Research Society's Operations Awards, 2019
Best Training and Development
Highly Commended
— Market Research Society's Operations Awards, 2019
Market research services
We work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.
Customer and market understanding
We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.
New product development research
We partner with brands to develop winning products, from concept development right through to pricing research.
Brand and advertising research
We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.
Online and offline fieldwork services
We’re a trusted fieldwork partner to top-tier organisations, providing them with the data they need to drive decision-making.
Insight activation
Our work doesn’t stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.
FAQs
What methodologies do you offer in the United Kingdom?
We offer both qualitative and quantitative methodologies. This includes everything from focus groups, in depth interviews and quantitative surveys, to cutting-edge methodologies such as passive tracking and neuroscience.
Where can Kadence conduct research?
Thanks to our global footprint, virtually anywhere in the world! From our central hub in London, we cover the entire United Kingdom. And for brands looking to conduct multi-market projects or grow their presence overseas, we collaborate with our offices in Europe, Asia and the US to meet your goals.
What is it like working with Kadence?
Unlike other market research agencies, we take a customised and flexible approach to answering your business questions. Whether we’re working on project design or delivering actionable insights, our team will provide customised solutions that are tailored to your exact needs — there’s no off the shelf solutions with us! We deliver findings in an extremely visual way to ensure stakeholders are engaged and ready to act on the insights gathered.
Our customers
View all case studies
Developing a future-focused digital product strategy for Wall Street Journal
A mixed methodology approach helped Wall Street Journal understand how to position the brand for success in a rapidly changing world.
Creating an education and career exploration tool to wow teens with American Student Assistance
Kadence partnered with American Student Assistance (ASA) to create a research program to inform the development of their exploration tool, Futurescape.
Harnessing blockchain technology in market research with Unilever Food Solutions
We took part in a first of its kind pilot to test the technology and assess what it could bring to market research.
Meet Our Senior Team
Darren Lewis
Specialist sectors Food & Beverage, FMCG, Financial Services, Technology Current location UKDarren works with our clients in the UK and Europe, applying insight to devise and maintain innovation, marketing and corporate communications strategies. He has over 20 years’ experience, with a particular focus on NPD and innovation, helping to launch new products from burgers and mayonnaise to pet food and tractors.
Rupert Sinclair
Specialist sectors Food & Beverage, Financial Services, Tech & Telco, B2B Current location UK| Rupert is passionate about helping brands innovate. He’s a frequent conference speaker on the subject of innovation in market research, regularly sharing new techniques and technologies that are enabling brands to access previously untapped insights. |
Bianca Abulafia
Specialist sectors Automotive, Media, Kids Current location UKBianca helps businesses understand how to get the most out of qualitative research, working across our offices globally to design approaches that get to the heart of what’s driving behavior. Bianca is a frequent conference speaker on all things qual – both in the US and the UK.
Harriet Jowett
Specialist sectors Retail, FMCGs, banking, Tech, Sports and Automotive Current location UKAs Insights Director and Head of People and Culture, Harriet leads the agency’s client-side efforts to support client initiatives and promote Kadence International’s value proposition and service offerings. Internally, she also promotes the company’s core values, focusing on strengthening the company culture.
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
Sales & Marketing
Vital Strategies
Customer Intelligence Director