The Elusive Consumer.

Ellie's guest today is Sally Mueller, founder and CEO of the menopause brand Womaness. They'll discuss Sally's path to entrepreneurship, how she built a business targeting an underserved audience and menopositivity in reaching elusive consumers. Let's get started on The Elusive Consumer podcast.

Today, Ellie is speaking with Cole Atkinson, Senior Product Manager at Shopify. Join us as Cole delves into the fascinating world of consumer behaviour, sharing insights on understanding diverse customer perspectives, translating these insights into effective marketing strategies, and glimpsing into the future of e-commerce with AI and augmented reality.

Today, Ellie is speaking with Meghan Reynolds, vice president of marketing at ŌURA, a leader in wearable technology. Join us as Meghan shares her insights on data-driven strategies, the impact of wearable technology on the health and wellness industry, and the importance of authenticity in marketing.

Today Ellie is talking with Roland Cloutier, Principal at The Business Protection Group. Join us as Roland discusses his previous experience as Global Chief Security Officer at TikTok & ByteDance, the importance of protecting consumer data, accountable AI practices, and his current role at the Business Protection Group where he helps businesses protect themselves with transparency and compliance.

Ellie is joined today by Michelle Parsons, an experienced product leader who has worked at well-known companies such as Netflix, Spotify, KAYAK, and most recently, Hinge. Michelle discusses her career path and her recent work at Hinge where she oversaw the development of new features and led a redesign of Hinge's dating app based on extensive user research.

Today Ellie is talking with the one and only Nick Stagge, founder and CEO of The Grounded Company. Join us as Nick discusses starting his company with a single post, how he helps companies build their brands, and the importance of taking risks.