Automotive Market Research.
Fuelling model development and growth for automotive brands.
We support automotive brands at every stage of the vehicle development cycle, harnessing insight to help clients understand their customers and their model needs.
Our team has worked with some of the biggest names in the industry – and helped them navigate some of their toughest challenges, as well as supporting them with day-to-day projects like early buyer studies.
We’ve future proofed businesses, by helping them understand how to appeal to a new generation of drivers. We’ve developed best-in-class voice assist solutions. And we’ve helped underperforming models reverse the trend in their cycle refresh.
Automotive market research services
Truly understand your customers’ needs and challenges to inform future strategy
Identify the strongest concept(s) to take forward for further iteration and development
Understand the unmet needs and emotional connection needed to power compelling creative
Determine how effective your campaigns are to better inform your marketing strategy
Our mission is to raise the impact of research – and we’re delivering
Market Research Agency of the Year
Winner— Agency of the Year Awards, 2019
Market Research Agency of the Year
Finalist— Agency of the Year Awards, 2020
Market Research Supplier of the Year
Winner— Marketing Research & Insight Excellence Awards – 2019
Global Agency of the Year
Highly Commended— Market Research Society Awards, 2019
Best Training and Development
Highly Commended— Market Research Society's Operations Awards, 2019
Best Data Collection (telephone)
Finalist— Market Research Society's Operations Awards, 2019
Best Data Collection (face-to-face)
Finalist— Market Research Society's Operations Awards – 2019
Understanding usage and perceptions of plug-in hybrid electric vehicles to shape future comms for Mitsubishi
A quantitative survey helped Mitsubishi Motors to understand how its vehicles were being used in the real world, informing how best to position communications about the role and value of PHEVs.
Developing a future-focused digital product strategy for Wall Street Journal
A mixed methodology approach helped Wall Street Journal understand how to position the brand for success in a rapidly changing world.
Harnessing blockchain technology in market research with Unilever Food Solutions
We took part in a first of its kind pilot to test the technology and assess what it could bring to market research.
Understanding the elements of value driving recommendations for Panasonic
Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Kadence UK office
Market research in Europe – our capabilities
Market research in the United Kingdom – our capabilities
Capitalising on the urban mobility opportunity
Our research, with 5000 consumers across 13 cities, is designed to help brands navigate the changing urban mobility landscape. It explores commuting patterns across the globe and uncovers the future mobility solutions that appeal most to consumers.Download the report now
Cultural understanding is key to harnessing the urban mobility opportunity
Urban mobility is a lucrative space. It’s no wonder that brands as diverse as Audi, Baidu and Amazon are all clamouring to get their hands on the opportunity. Much of the debate around the future of urban mobility has focused on technology. But our latest research reveals that technological leadership alone is not enough. It’s […]
How do people commute across the globe?
We all complain about our daily commute. But have you ever wondered how it compares to others around the world? Our new research, with over 5000 commuters worldwide, lifts the lid on global commuting patterns, unpicking the differences across countries and revealing new opportunities for brands. We explored commuter behaviours in 13 cities which closely […]
Kadence helped us not only conduct a thorough and insightful piece of research, its interpretation of the data provided many useful and unexpected good-news stories that we were able to use in our communications and interactions with government bodies.General Manager PR -Internal Communications & Government Affairs
Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.Sales & Marketing
At Panasonic, we’ve always believed in collaborative work. Here, Kadence has been instrumental in helping us understand our status quo, identify the key drivers of NPS and strategic improvement areas across our refrigerator, air conditioners and washing machine categories. Team Panasonic is grateful for the sincere efforts put in, this in turn, will help us serve our consumers better.Panasonic – India
Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.Performance Marketing & Analytics Director
Kadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions. The impact of the work is still being felt now, several years later.Customer Intelligence Director
Wall Street Journal