Ellie believes in working as one with our clients, in understanding the “why” in every request so that the “how” becomes a natural solution to the equation. Her vision and impact in the industry has been to shift the research paradigm from descriptive to prescriptive, enabling our clients to formulate clear answers to complex questions.   

Susan brings a wealth of experience, specifically in the CX space, using advanced analytics to uncover the drivers behind customer and employee satisfaction, retention, and revenue. Some of Susan’s achievements include winning the Most Innovative Researcher of the Year Award and the CX Elite Award for implementing a Global CX Program.

Ani brings an extensive history of working in the market research industry. She is a brand design ambassador responsible for the creative direction and execution across all channels and audiences. Focused on delivering insight and creating compelling and persuasive visual stories, she artfully mixes her analytic foundation with big creative ideas.