Agriculture market research.

Building a rich understanding of your customers to inform your future strategy

Darren Lewis Darren Lewis Agriculture Market Research Lead

We help agricultural businesses get closer to their customers so that they can design products and communications that meet their needs.

We have a wealth of expertise in agriculture market research having conducted research with farmers and growers across Europe, the US and Asia. Thanks to our deep sector understanding, we understand how to design studies to secure the participation of these groups and are able to build the rapport  needed to uncover rich insights. What’s more, we’re able to reach other audiences in the sector beyond end customers, including dietitians and industry experts, to provide a valuable input to product development. 

In our many years’ working in the sector, we’ve helped organisations with a range of challenges. We’ve brought a brand closer to its target audience of cut flower growers. We’ve explored the drivers and barriers to tractor purchases. And we’ve tested a range of agricultural products from farmers’ tools to crop protection products.

Our Results

Our mission is to raise the impact of research – and we’re delivering

Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year


— Agency of the Year Awards, 2019

Market Research Agency of the Year


— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year


— Marketing Research & Insight Excellence Awards – 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Best Data Collection (telephone)


— Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face)


— Market Research Society's Operations Awards – 2019

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Free Report

How to run workshops that turn insight into action

How do you ensure that the research you commission moves your company to action, creating competitive advantage and growth for your business?  In our free guide we share our top tips for preparing and running an effective workshop, as well as practical workshop exercises that you can take away, apply to your business and use to ensure that your research really does drive business change.

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online research in asia
Free report

How to conduct online research in Asia – best practice guide

In most countries across Asia, face-to-face has long been the dominant form of market research – and this is likely to be the case for some time to come. But in the wake of COVID-19, we’ve produced a best practice guide to equip our clients with the knowledge and tools to execute online projects successfully.

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