Market research in the Americas – our capabilities.
From Anchorage to Santiago, San Francisco to Boston and beyond, we are the go-to partner for market research in the US.
We help brands conduct market research in the North, Central and South America so they can cut through in these crowded and competitive markets.
We partner with brands on full-service market research projects, helping to crack complex business problems through rich insight. We can also work with companies as a fieldwork partner, helping to reach the right respondents and execute fieldwork across the Americas.
From our hubs on the East and West coast, we can conduct market research across North, Central and South America to support you through every stage of the product life cycle. Whether you are trying to tackle the user experience for a high tech product in the US, dive into the unmet needs of radiologists in South America, or identify the true pain points of sufferers of a rare disease in the US and Canada, we don’t shy away from a challenge.
With over 25 years’ experience understanding mainstream and niche markets with consumers and in the B2B space, our team can help you design the best approach to even the toughest of challenges.
Market research services
We work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.
Customer and market understanding
We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.
New product development research
We partner with brands to develop winning products, from concept development right through to pricing research.
Brand and advertising research
We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.
Online and offline fieldwork services
We’re a trusted fieldwork partner to top-tier organisations, providing them with the data they need to drive decision-making.
Our work doesn’t stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.
What methodologies do you offer in the Americas?
We offer a range of qualitative and quantitative methodologies – spanning everything from focus groups, in depth interviews and quantitative surveys, right through to cutting-edge methodologies such as passive tracking and neuroscience.
Where can Kadence conduct research?
Pretty much anywhere! From our East and West Coast hubs, we cover the length and breadth of the Americas. And for brands looking to conduct multi-market projects or grow their presence further afield, we collaborate with our offices in Europe and across Asia, to meet your needs.
What is it like working with Kadence?
Our customized and flexible approach to answering your business questions separates us from the pack! From project design to delivering actionable insights, our team customizes a solution that meets your specific needs. Our findings are delivered in a visually impactful way, ensuring your stakeholders are highly engaged & ready to act on the insights we’ve shared.
Developing a future-focused digital product strategy for Wall Street Journal
A mixed methodology approach helped Wall Street Journal understand how to position the brand for success in a rapidly changing world.
Creating an education and career exploration tool to wow teens with American Student Assistance
Kadence partnered with American Student Assistance (ASA) to create a research program to inform the development of their exploration tool, Futurescape.
Understanding the elements of value driving recommendations for Panasonic
Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.
Sectors we serve
With over 25 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
How to run workshops that turn insight into action
How do you ensure that the research you commission moves your company to action, creating competitive advantage and growth for your business? In our free guide we share our top tips for preparing and running an effective workshop, as well as practical workshop exercises that you can take away, apply to your business and use to ensure that your research really does drive business change.Download the guide now