Media market research.

Building a deeper understanding of your audiences, and how to grow them further

Bianca Abulafia Bianca Abulafia Media Market Research Lead

We help our clients to understand how audiences are interacting with media brands and the value of the content they are consuming. We support our clients not only in understanding current customer needs, but also how to grow audiences further. 

From Bloomberg to the Wall Street Journal our team has worked with some of the biggest media brands across the globe, helping them to build a deeper understanding of how to maximise the commercial value of their content, and to build deep and lasting relationships with audiences.

Our team of media experts have supported clients with a range of different challenges: from broadening the portfolio of platforms on offer, to testing audience appetite for new content and pricing structures.

Our Results

Our mission is to raise the impact of research – and we’re delivering

Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year


— Agency of the Year Awards, 2019

Market Research Agency of the Year


— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year


— Marketing Research & Insight Excellence Awards – 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Best Data Collection (telephone)


— Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face)


— Market Research Society's Operations Awards – 2019

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

Local time Population
Free Report

How to succeed in the streaming wars

The streaming wars are hotting up. But in such a crowded market, how do you thrive? We spoke to consumers across 5 markets where Kadence has offices – the UK, US, Indonesia, the Philippines and Vietnam – to understand what they want from their streaming providers.

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What does the future hold for the media industry?

When we look the impact of COVID-19 on the media industry it’s a mixed picture. Whilst some areas, like video streaming services, have thrived as a result of increased time at home, others have come to a complete standstill, such as OOH advertising and cinema. But which trends in media will persist? In this article we […]

online research in asia
Free report

How to conduct online research in Asia – best practice guide

In most countries across Asia, face-to-face has long been the dominant form of market research – and this is likely to be the case for some time to come. But in the wake of COVID-19, we’ve produced a best practice guide to equip our clients with the knowledge and tools to execute online projects successfully.

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