Brand and advertising research.

Unlock insight to power brand growth.

Brand and advertising research

From campaign ideation to creative evaluation and brand impact, we’ll work with you to maximise your marketing spend at every step of the process.

We work with businesses to help enhance their marketing and advertising efforts and to assess the impact of this through brand studies.

By getting closer to the needs and attitudes of consumers, we’re able to identify the core human truths and big ideas that fuel great content and marketing strategies.

Whether you’re about to start a new campaign, testing new concept areas, evaluating final ad stimulus and copy or understanding the impact of your campaigns, we’re on hand to help you get the most out of your marketing.

Our methodology is grounded in thorough research and data analysis and is tailored to your needs. We delve deep into your target market using techniques such as focus groups, interviews, and extensive surveys to gain a comprehensive understanding of their preferences, behaviours and consumption patterns. This helps us to derive meaningful insights and provide actionable recommendations, offering a competitive edge in your respective industry.

We also assist in monitoring and evaluating your ongoing campaigns. We use state-of-the-art data tracking tools and analytics to ensure your marketing strategies remain impactful and cost-effective. Whether it’s analysing the reach of your social media campaigns, the efficacy of your SEO strategies, or the performance of your PPC ads, we provide a detailed, quantitative and qualitative analysis of the effectiveness of your marketing. When you work with us, you can access industry-leading expertise to maximise your returns and optimise your marketing investments.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Brands Exposed: What consumers want to see from your marking as they emerge from lockdown

How should you position your advertising as consumers emerge from lockdown with new expectations of brands and a different lens on marketing? In this report, we’ll share the key learnings from our proprietary study, Brands Exposed, with over 4,000 consumers across the UK, US and 8 Asian markets.

Download the report now
Brands Exposed
Free report

The Definitive Guide to Gen-Z

Generation Z or Zoomers is now the largest generation with more than 2.5 billion. These individuals, born between 1997 and 2009, represent about 30% of the total global population—and it’s predicted that by 2025, Gen Z will make up about 27% of the workforce. Quickly entering the consuming class, Gen Z have a unique set of wants and needs from brands. The 50+ page guide looks at how Gen Z is different from previous generations.

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