Ad testing research.

Gain feedback in the early stages of creative development to improve ad effectiveness.

ad testing

In a saturated media environment, developing ads that cut through is key. By engaging consumers in this process from the get-go, we can help you to develop adverts that really resonate with the people you want to reach.

We help businesses understand how consumers react to ads in the early stages of development so you can identify the best route to take forward and determine how to strengthen your creative.

Our approach is designed to uncover subconscious (system 1) and rational (system 2) reactions to develop holistic recommendations for your brand. Using AI-powered facial coding tools, we’re able to pull apart emotional responses to ads, identifying the moments that elicit a positive reaction from consumers as well as those that need to be refined to avoid confusion or distraction. We also dig into rational reactions to understand ad recall and impact, using a variety of quantitative and qualitative methods.

Using this dual approach, we can identify opportunities to enhance your ads, helping you to better engage with your target audience and deliver greater value from your marketing.

We conduct a comprehensive competitor analysis to further support the refinement of your advertising strategies. This involves exploring the marketing campaigns of your direct competitors and those within your broader industry and understanding how they resonate with their target audiences. Our team can highlight best practices and innovative tactics from these campaigns, offering a comparative perspective to help you distinguish your brand and stay ahead in your market.

Our services aren’t limited to pre-campaign assessments. We also facilitate post-launch evaluations, analysing your campaign’s effectiveness in real time. By using sophisticated tracking methods, we can ascertain consumer reactions and gauge the success of your advertising in generating the desired consumer behaviour and engagement. We offer comprehensive reports detailing your campaign’s performance, from consumer engagement to brand recall and overall impact. With this data, we can help you tweak and optimise your campaigns as they progress, ensuring continuous improvement and maximised results from your marketing efforts. This hands-on and dynamic approach ensures that your brand stays relevant, impactful, and valuable to your target audience, leading to improved brand equity and market position.

The impact ad testing research can have on your business:

Maximise ROI

By refining your ad based on consumer feedback before you start final production, you can maximise the effectiveness of your ads and increase the impact of your marketing spend.

Create comms that resonate across different markets

By helping you understand the cultural nuances in responses to ads, we can advise you on how best to tailor your marketing to succeed in different markets.

Tap into new audiences

By testing how your ads performance across different segments and demographics, we can identify appeal beyond your target audience.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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