Innovative and emerging methodologies.

We pride ourselves on pushing boundaries to deliver for our clients.

We are continually on the lookout for approaches that enhance the quality and depth of the insights we share with our clients. In recent years we have conducted a series of high-profile pilots harnessing technologies such as Blockchain, Artificial Intelligence and Augmented Reality

As a future-focussed agency, we’re proud to be at the forefront of new and emerging research methodologies. We’re always on the lookout for innovative approaches that offer genuine benefits over legacy techniques so we can help you build an ever deeper understanding of your customer.

From neuroscience to passive tracking, we have a particular interest in methodologies that allow us to move away from a reliance on ‘reported’ behaviours. By going beyond what consumers say and understanding how they actually behave, we can uncover new opportunities for your brand.

We have partnered with some of the world’s best-known brands to pilot a range of innovative techniques. We harnessed AI driven language analysis to help Starbucks identify whitespace for innovation in its bakery range and partnered with Unilever on a ground-breaking trial of blockchain technology in research – the first of its kind.

And we continue to push the boundaries. Drawing on our own design and tech experts, we’re able to pilot new methodologies in-house.

Our commitment to innovation means we’re able to deliver against our clients’ evolving needs to offer faster, cheaper and more effective solutions than ever before.

The impact innovative and emerging methodologies can have on your brand:

Identify whitespace for innovation

We’re able to identify unmet needs by going beyond what consumers say and understand the behaviours they don’t recall or can be reluctant to report.

Optimise products and services

Emerging and innovative methodologies in research allow us to understand consumer behaviour in context and see how products and services are really used.

Understand consumer sentiment

By harnessing publicly available data, we can explore patterns in consumer sentiment via opinions and reviews shared online.


Our Metaverse Pilot Study In the UK.

At Kadence, we pride ourselves on being at the forefront of research innovation. We identify and explore how emerging technologies will reshape the research landscape- and share findings with the industry. Our primary focus is identifying developments that will enhance the richness and depth of insights we deliver to our clients. In recent years we […]

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Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

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Conducting Online Research in Asia 2

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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