Telephone depth interviews (TDI market research).

Explore professional or consumer perceptions to understand attitudes, needs and experiences of your products, services and brands.

TDI telephone interview

Only by understanding your customers’ perspectives and experiences can you evolve to meet their needs.

We conduct TDI market research to help you get closer to the people that matter most – your customers. By connecting with people over the phone and one-on-one, we’re able to dig deep to understand customers’ needs and pain points, and discuss their views and experiences of your brand, products and services.

We conduct TDI market research for both B2B and B2C audiences and have particular expertise in engaging the hard-to-reach. We’ve spoken to CEOs and CTOs, right through to famers and salon owners – all through the power of TDIs. Our specialist interviewers are the very best in the business, skilled in building rapport with your customers to unearth powerful new insights and opportunities for your business.

We specialise in conducting Telephone Depth Interviews (TDIs) to help you gain valuable insights about your target audience. We understand the importance of connecting with the people who matter most to your business – your customers. Through one-on-one conversations conducted over the phone, we go beyond surface-level information to truly understand your customers’ needs, pain points, perceptions and experiences with your brand, products, and services.

Our TDI market research services cater to B2B and B2C audiences, and we excel in engaging hard-to-reach individuals. From CEOs and CTOs to farmers and salon owners, we have successfully conducted TDIs with diverse profiles. Our team of expert interviewers is skilled in building rapport and establishing trust with your customers, enabling them to delve deep into their thoughts and opinions. By leveraging the power of TDIs, we uncover powerful new insights and opportunities that can drive your business forward.

When you partner with us for TDI market research, you can be confident that you are working with the best in the industry. Our specialist interviewers are not only highly trained but also deeply knowledgeable in the art of effective interviewing techniques. They possess the skills to navigate complex conversations, ask probing questions, and extract meaningful customer data. By tapping into their expertise, we help you uncover actionable insights to inform your strategic decisions and help your business thrive in a competitive market.

Whether seeking to understand your target market’s preferences, evaluate customer satisfaction, or explore new opportunities, our TDI market research services provide the in-depth understanding you need to make informed business decisions. Trust us to connect with your customers, uncover their perspectives, and unlock valuable insights that drive your success.

Our TDI market research service offers an effective pathway to maintain this crucial dialogue with your audience. In a digital age where human interaction often takes a backseat, the personal touch of a voice at the other end of the line provides a unique value. The conversational nature of this allows for a natural flow of thought, enabling the uncovering of spontaneous reactions and honest feedback that might not be captured through other research methodologies.

The insights gathered through TDIs are enriched with human emotion and thought nuances, offering you a more authentic and empathetic understanding of your market. This customer-centric insight is pivotal in shaping strategies that resonate with your audience and drive sustainable business growth. Trust Kadence International to bridge the conversation between you and your customers, turning voices into valuable visions for your brand’s journey.

The impact TDI market research can have on your business:

Build rich customer understanding

By directly engaging with your customers, you’re able to better understand what they’re looking for from your business.

Design your strategy around your customers’ evolving needs

The rich insights gained from TDI market research can enable customer-centric planning and strategy development.

Improve customer satisfaction in both B2C and B2B settings

By uncovering individual assessments of services and products, you can find ways to optimise and improve satisfaction.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

Local time Population
Free Report

Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Download the guide now
Conducting Online Research in Asia 2

How to use primary research to humanise data

Big data has become a crucial tool for marketers. Targeting customers has never been so easy, quick, and most importantly, accurate. A quick search on the internet, an article read on the web, a message sent to a friend and the magic happens; our “action” is analysed, we are categorised and we start to see related […]

Trusted by