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The Impact of Uncertainty on Consumer Buying Decisions.

Have you ever found yourself hesitating before making a purchase? You may have been unsure about the quality of the product or whether you could afford it. Or maybe you were simply feeling uncertain about the future and didn’t want to commit to something that might not be a wise investment.  Whatever the reason, you’re […]


Taste of chocolate around Asia

Chocolate is a multi-billion dollar industry – a fact that comes as no surprise. Everyone loves chocolate, but does everyone like the same kind of chocolate? With hundreds of chocolate brands competing for market share in the world, our team at Kadence International conducted some research to understand how our taste buds define our preferences […]

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Packaging Psychology: Understanding How Shoppers Think and Behave.

Did you know that, on average, shoppers spend just two seconds deciding whether to pick up a product or not? In that short amount of time, packaging has to grab their attention, communicate key information, and entice them to purchase. As a marketer, understanding the psychology behind the packaging is essential for capturing those fleeting […]


From Games to Gains: The Benefits of Gamification for Health.

Gamification, the use of game mechanics and design elements in non-game contexts, has become a popular strategy for encouraging healthy behaviours. By making healthy activities more engaging and fun, gamification has the potential to motivate individuals to adopt healthier lifestyles.  In recent years, many brands have embraced gamification to enhance consumer engagement and loyalty. This […]


Why do consumers think updated and revised products are better?

The allure of new and improved products is undeniable. We constantly see updates and revised versions of our favourite products and wonder if and when we should buy the updated versions of products that already work for us.  The truth is that brands frequently release products as new and improved, and consumers feel compelled to […]


AI in Market Research: Hope or Anxiety?

Microsoft recently made a substantial commitment to OpenAI’s ChatGPT —a chatbot released late last year, announcing its intent to invest $10 billion, while tech giant Google is scrambling to produce a rival for ChatGPT called Bard. Artificial Intelligence (AI) is advancing at a remarkable rate, raising several questions about the dangers and risks of an […]


Competitive Analysis: Evaluating Your Place in the Market.

Sun Tzu once said, “Know thy self, know thy enemy. A thousand battles, a thousand victories.” While the quote from this ancient Chinese military strategist is about tactical warfare, it also highlights the importance of understanding your place in the market and the competition you face.  In today’s world of global e-commerce, where sales amounted […]