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Indonesia market entry
Blog

What Makes Indonesia an Emerging Market for Foreign Brands

Indonesia is the largest economy in Southeast Asia and the third-largest democracy in the world, offering opportunities in almost every sector of the economy. With rising disposable incomes, the country’s 261 million people make it the fourth most populous country in the world. Indonesia is the seventh-largest economy by purchasing power, and a leader in […]

product-testing
Blog

Product Testing Methods and Best Practices

Brand trust is one of the most valuable intangible assets of a company. Brand trust is meeting or exceeding consumer expectations by how well a brand delivers on its promises with its products and services. When a product fails to launch successfully, it can be costly and erode brand trust, which can take years to […]

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big-data-in-mr
Blog

How Big Data and Market Research Converge To Improve Decision-Making

Big data and advanced analytics are hot. Voluminous sets of data can be processed automatically using technology. But the data becomes useful only when it is converted into meaningful information. While Big Data has become the buzzword today, it is of little use if it’s not profitably analysed. The global Big Data and Analytics market […]

high-quality-data-in-market-research
Blog

The Importance of high-quality data in market research

According to the Global Research Business Network (GRBN), confidence in the market research industry has remained stable, and trust in data analytics has increased in 2022 compared with 2020.  Still, market research as an industry needs to constantly work to improve the perceived value of research. The way to ensure this happens is by addressing […]

consumer behavior and food production
Blog

The impact of consumer behaviour on the future of food production

Clean eating profoundly impacts food production as consumers worldwide gravitate toward healthier, cleaner foods. In 2022, the global health and wellness food market was valued at USD 841 billion and is projected to increase to one trillion U.S. dollars by 2026. What is clean eating? Clean eating might have various interpretations for consumers, but it […]

Metaverse-research-study
Blog

Our Metaverse Pilot Study In the UK

At Kadence, we pride ourselves on being at the forefront of research innovation. We identify and explore how emerging technologies will reshape the research landscape- and share findings with the industry. Our primary focus is identifying developments that will enhance the richness and depth of insights we deliver to our clients. In recent years we […]