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The IoT Revolution in Customer Engagement.

Can you imagine waking up to the aroma of freshly brewed coffee without lifting a finger? Or receiving a reminder from your fridge to grab milk on your way home?  The Internet of Things (IoT) era has brought everyday objects to life in a connected world that transforms how we live our daily lives. And […]


How Elections Shape Market Dynamics and Consumer Preferences.

The interplay between politics and economics is not a new concept. Still, its implications on consumer behaviour and business strategy have become increasingly pronounced in the globalised market of the 21st century.  Elections are not just about who gets to hold office; they reflect the public’s priorities, concerns, and values. These, in turn, inform the […]


4 Luxury Market Trends to Watch in 2024 and Beyond.

The world of luxury products is always fascinating, but it’s not immune to economic unpredictability. While LVMH (Louis Vuitton Moët Hennessy) successfully grew revenue by 9% from the previous year in 2023,  Kering, a French-based multinational corporation that houses brands like Gucci, Balenciaga, Yves Saint Laurent, and Alexander McQueen in the French luxury group lost […]


Bridging the divide between online and offline grocery shopping.

Do you ever feel frustrated when you know your favourite beverage is available on the store’s shelf but not on your grocery app?  As a consumer packaged goods (CPG) brand, providing a seamless shopping experience can be challenging, but today’s shoppers expect it to be similar both online and in-store. Let’s say you’re an innovative […]

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The Rising Power of Young Buyers in Southeast Asia.

Along the coast of Laguna in the Philippines, Anna, a 17-year-old student, begins her day long before sunrise to work on her small online business, a venture that started as a hobby but has grown into something promising.  Anna’s family has been farmers for generations. Still, with access to the internet,  digital tools, and e-commerce […]


The Millennial Metamorphosis: What Matters to Them in 2024.

In the brisk, bustling streets of Tokyo, a group of professionals make their way into a sleek, minimalist coffee shop. They’re not here for the millennial pink décor or even the famed avocado toast. Instead, they’re after a new kind of luxury: ethically sourced coffee, a quiet space for remote work, and the latest in […]

secondary market research

How to Perform Insightful Secondary Market Research.

Making decisions without data is like navigating without a compass. That’s where secondary market research steps in. It’s not just a backup plan; it’s a smart strategy for any brand looking to get ahead. Think of it as the detective work behind the scenes, using existing data to piece together the market puzzle. While primary […]