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Vietnam market entry
Blog

What makes Vietnam an attractive destination for foreign investment

From one of the world’s poorest and most isolated nations, Vietnam has emerged as a force to reckon with for international investors. Now a middle-income country with a young population, Vietnam provides a wealth of opportunities for brands entering the country. Owing to a rising middle class and a boost in manufacturing and exports, an […]

Brand Equity Vs. Brand Value
Blog

The role of brand equity in brand building and how to measure it

Why do people camp outside Apple stores to be the first to access newly launched iPhones? Why do consumers pay more for branded products than for non-branded ones? It has everything to do with consumer perception or brand equity. When consumers favour your brand over a competitor’s brand and show loyalty to your brand over […]

role of CSR
Blog

The role of CSR in your brand strategy— How defining a clear social purpose can benefit all types of organisations 

Doing good doesn’t have to be at odds with profit. Organisations focused on their triple line in today’s marketplace will outperform their less socially conscious competitors.  So what is the triple line? And what does Corporate Social Responsibility (CSR) entail? In economics, the triple bottom line (TBL) explains how organisations should commit to focusing on […]

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product package design market research
Blog

The role of market research in product package design

The phrase “Never judge a book by its cover” does not apply to product packaging design. When package design is the only reference a consumer has, he is bound to go for the most appealing option. Years of market research have established that what’s outside the package is as important as what’s inside it. How […]

Priscilla-Sasmita
Blog

People in Research Spotlight -Priscilla Yuliani Sasmita

At Kadence International, market researchers are at the heart of our team. In this series, we honour some of our colleagues, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Priscilla Yuliani Sasmita Position: Quantitative Research Manager Kadence Office: Indonesia When did you join […]

Ksatria Dharma Wisesa
Blog

People in Research Spotlight

At Kadence International, market researchers are at the heart of our team. In this series, we honour some of our colleagues, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Ksatria Dharma Wisesa Position: Assistant Research Manager Kadence Office: Indonesia When did you join […]

Mobile Diaries in Market Research
Blog

The Advantages of Mobile Diaries in Qualitative Market Research

Journaling or writing in a diary is an age-old process researchers use in qualitative research to become familiar with the participants before a focus group. While this methodology helps capture deep insights from people’s daily lives, it is a time-consuming and laborious process. So how do you get rich data and insights without going through […]

Market entry strategy for Japan
Blog

How to Develop a Market Entry Strategy in Japan

With a GDP of $5.15 trillion, Japan is well-positioned for international expansion and offers substantial business opportunities for brands in various industries.  The country has dramatically bounced back from the disruption caused by the 2011 natural disasters, like the earthquake and the Tsunami. Japanese motor vehicles and electronics are prevalent globally. It is also among […]

Brand Tracking using Market Research Technology
Blog

Reimagining Brand and Performance Tracking With New Market Research Technology

Emerging technological advancements are transforming market research forever. As many consumers move online, the way brands identify and understand consumer needs is being reimagined. Many technology trends disrupt the market research industry —from data collection and new product launches to tracking brand performance. This blog post will focus on the breakthroughs in technology impacting brand […]