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The Essential Guide to Adjacent Market Strategy.

Brands today face a whirlwind of challenges, from the rapid pace of technological change and global uncertainties to the squeeze of rising inflation. It’s a tricky time, making us wonder if now’s the right moment for companies to dive into new or related business areas. The secret for brand leaders looking to grow is to […]


A Market Research Guide to Navigating the Thrill of New Product Development.

A tech company buzzes with anticipation over a groundbreaking product idea promising to redefine its market. Behind the scenes, excitement unites teams across departments, from engineering drafting the first blueprints to marketing strategising the big reveal. There’s a palpable energy as developers discuss potential features, designers brainstorm aesthetics, and sales teams forecast demand.  Nothing energises […]


Elevating Market Research Insights Through Visual Communication.

Strategic decision-making based on data is key to achieving competitive advantage in global business. Yet, the journey from raw data to actionable insight is often fraught with challenges, especially when ensuring these insights resonate with and engage key organisational stakeholders.  Drawing from my experience working with brands across various industries, I’ve observed a common hurdle: […]

Karlo Angelo Lazaro, Market Researcher Philippines

People In Research – Karlo Angelo Lazaro.

Step into the world of Karlo Angelo Lazaro, the dynamic Project Manager at Kadence International’s Philippines office. With a career marked by evolution and resilience, Karlo brings a unique blend of experience and passion to market research.  From navigating the intricacies of data analysis to leading groundbreaking projects, his journey shows the transformative power of […]

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Unravelling Filippino Purchase Behaviour.

In the heart of Southeast Asia lies the Philippines, a nation where purchasing decisions are as vibrant and complex as its archipelago of over 7,000 islands. Home to over 100 million people, this market is shaped by a unique blend of cultural depth, economic growth, and technological integration, where traditional and modern shopping habits intertwine.  […]


The Rise of Neobanks and the Impact on Traditional Banking.

There is a new kid on the financial block. Neobanks are brand new players challenging traditional banking models that have dominated for decades. Defined as digital-only, mobile-first financial institutions, neobanks are disrupting the banking scene with their innovative approaches to financial services.  Understanding Neobanks Neobanks, challenger banks, or digital banks are financial institutions that operate […]

beauty-brands and Gen z and Gen Alpha

How Legacy Beauty Brands Adapt to Win Over Gen Z.

Gen Z and Alphas, born between the mid-1990s and the early 2010s, are wielding unprecedented influence over market trends, challenging legacy beauty brands to rethink their strategies and embrace a new era of authenticity and purpose. Latest findings spotlight Gen Z as a powerhouse in the US economy, pouring a whopping $143 billion into the […]


The Fintech Boom in Southeast Asia.

Southeast Asia has emerged as a global frontrunner in fintech adoption, setting the stage for a transformative shift in the region’s financial services.  The trend can be attributed to various factors, including a sizable, tech-savvy population, burgeoning e-commerce and digital payments ecosystems, widespread mobile internet connectivity, and proactive government support. These elements have propelled Southeast […]


Is there such a thing as too much market research?

Consider this: A recent study revealed that marketing leaders utilise only 58% of their available data when making decisions. This statistic highlights the abundance of data and underscores a critical conundrum – the gap between data collection and data utilisation. In a world awash with information, the real challenge lies not in acquiring more data […]