Knowledge hub.

A Summary of our latest report —Feeling Good: Powering the Next Generation of Fitness and Medtech. Today’s consumer is spending less on acquiring things and more on doing things, and this trend is making its way into the fitness and medical industries. Research shows that when consumers feel good about their fitness regimen, they are […]

A summary of our latest trend report: About Face The beauty and personal care market is one of the fastest-growing consumer markets, particularly in the cosmetics and skincare categories. About Face: Emerging Global Trends in the Beauty and Cosmetics Industries is an in-depth, 65-page guide providing insights into key trends shaping the beauty industry in […]

Consumer behaviour is shifting more rapidly and drastically than ever before. Brands are trying to keep up with massive changes in consumer behaviour and preferences in virtually every sector, from groceries and fitness to banking and finance. Consumers continue to pivot their preferences and priorities with uncertainty, inflation, and an economic downturn.  In the early […]

Just like reaching an unknown destination without a map is difficult, so is building a business strategy without competitive intelligence.  Competitive intelligence helps brands shape their product development, distribution channels, pricing, messaging, positioning, brand promotions, and features. It allows brands to identify their challenges and opportunities in the market in relation to their competition, so […]

The beauty, personal care and cosmetic industries are evolving. This report looks at the industry from a global viewpoint, highlighting some of the latest and emerging trends around the world.

Fear is a negative emotional response to the presence of danger or threat. Speculative fear is a negative emotional response to the anticipation of danger or threat, which may or may not occur. Humans are hardwired to look for things to fear, forming a necessary part of our survival instinct from birth.  The human response […]

India is a diverse country having 29 States and seven Union Territories covering more than 600 districts, roughly 8,000 towns, and more than 0.6 million villages. The villages are spread over 3.2 million square kilometres supporting 65% of India’s total population. There is vast heterogeneity in population characteristics due to socio-cultural factors, caste-based divisions, and […]

The pace at which consumers are adopting EVs varies in different countries. This time, our local team members from across our Southeast Asia offices(Thailand, Indonesia, Philippines, and Vietnam) introduced the latest situation. Let's catch up by watching the recordings below!

At Kadence International, market researchers are at the heart of our team. In this series, we honour some of our colleagues, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Arpan Jhingran Position: Project Manager Kadence Office: New Delhi, India I joined the Kadence […]