Market understanding research.

Identify trends and market nuances to position your product or service for success.

Market Understanding

Understanding the wider context of a market is crucial in helping you differentiate your offering and identify new opportunities for your business.

Our approach to market understanding research is designed to provide a deep foundational understanding of how markets think and act, so that you can understand the most relevant way to position your products and services, as well as find whitespace for innovation.

We approach market understanding research by looking at the wider spheres of influence on a market, taking a macro understanding of trends and behaviours before zooming in on specific nuances within your desired target audience. We partner with you throughout to ensure we build on your existing knowledge, to deliver new news.

To inform market understanding research, we bring together insight from a diverse range of sources: consumers, subject matter experts and secondary research materials – including your own past learnings and established cultural norms. This approach allows us to combine broad contextual learnings with targeted findings that we can workshop into detailed action plans with your team.

The impact market understanding research can have on your business:

Develop a rich macro understanding of a market to inform your strategy

By understanding the lifestyle, needs and wants, attitudes and cultural context of your target audience, we can provide a clear list of tangible actions based upon market observations.

Find whitespace for innovation

By helping you understand the trends at play, we can identify new opportunities for innovation within your market.

Design effective marketing strategies

We help you find ways to sharpen your marketing collateral to appeal to a desired audience – building upon cultural insights.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Download the guide now
Conducting Online Research in Asia 2

Reimagining the post-COVID future – hypothesizing new normals

Lots of ink has been spilled on various reports and news stories about this pandemic. From its early days in China to its devastating death tolls globally as it spreads to how some markets like Germany and South Korea are slowly opening up their markets to re-establish ‘life as normal’, there has certainly been no […]

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Kadence International Market Research Agency of the Year Singapore